What I Learned In 2014 Has Made Me A Better Strategist

(image source) Recently, I was thumbing through an Evernote folder, when it hit me that I hadn’t chronicled many of the ideas running around in my head. In the course of jotting down (copious) notes, I had a wild idea: Write a “What I Learned…” post. In the past, I’ve found such content to be […]

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The Most Dangerous Lie In Content Marketing

In a recent Moz article, I attacked the logic of brands as publishers, making the point that publishing content is one thing but attempting to adopt a publishing mindset is foolhardy and unnecessary. The post, which had been on my mind for more than a year, after working with dozens of brands who’ve made the content […]

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Thank You, Content Strategists

(Image courtesy of waytoocrowded) At the beginning of 2014, I created a note to remind myself to thank Jonathon Colman and Sara Wachter-Boettcher for all of their help during the previous year. The goal was to write the (blog post) note in January 2014, after promising myself that ‘14 would be the year of transparency […]

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Strategy Isn’t All That Matters

(image source) Note: This post was anonymously written as part of Blog Secret Santa. Read all BSS posts, including one I penned, on Santa’s list of 2014 gift posts. We tend to get caught up in deliverables: Content audits, competitive analyses, tone of voice guidelines, workflows, great website content…the list goes on and on. At their […]

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How The Production Mindset Threatens To Ruin Content Marketing

(image source) Earlier this year, Rand Fishkin addressed what was referred to as the “The Greatest Lie Content Marketing Ever Told”: the belief, held by many who dive into content marketing, that publishing content will quickly result in traffic to their website and/or conversions for their business. Those of us who’ve worked in content or […]

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3 Ways Your Business Can Instantly Benefit From The Latest Twitter Study

Stone Temple Consulting’s new Twitter study is tantamount to a myth-busting experiment that should make it easier for businesses and individuals to more effectively manage their use of the platform. While several areas of the study are sure to open some eyes, the findings surrounding the best times to tweet will certainly have folks scratching […]

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