[Ed. note: I recently had the pleasure of hearing social media consultant Brent Csutoras speak at the Dallas Fort Worth Search Engine Marketing Association's (DFWSEM) monthly meeting. Csutoras made a number of relevant points, but the one that resonated most with me was how social media platforms like Facebook penalize users for lack of engagement. [...]
Inbound Marketing: Like Marketing On Steroids For Small And Midsize Businesses
The benefits of inbound marketing are too large and too plentiful for small and midsize businesses to continue ignoring them. I’ve been beating this drum for a while now. So when I talk to small business owners who have a knowledge and understanding of inbound marketing, it’s a both a surprise and a treat. Imagine [...]
Why Social Media Engagement Trumps Social Media Strategy
As it regards social media, too many companies are acting like the kid in middle school who spent so much time worrying about being liked that he lost sight of who he (or she) really was. You remember the kid: always asking “Do you like me?” Always aiming to please. Forever worried, wanting everyone to [...]
2 PR Lessons I Learned From Einstein And My Dad
I’ve written about PR far more than any content guy should be expected to write on the topic. Part of it is that I have a fondness for the discipline, which, when done right, can make a product or service shine like little else. The other reason I talk about PR is that at least [...]
Winning PR Strategies For ICAST (UPDATED)
[Ed. note: Since I'm already getting lots of calls from people wanting advice on ICAST 2013, I decided to refresh and re-publish this blog.] We’re just a a few short weeks out from ICAST 2013, and I’m sure everyone is starting to get fidgety at the prospect of having far more to get done than [...]
3 Reasons Your New Product Launch Is Doomed (And How You Can Fix It Before It’s Too Late)
For a content guy, I’m amazed at how few of my calls are content-related. The vast majority, surprisingly, involve PR or new product launches. Most often the person on the other end of the line wants my assistance in launching New Product X, which they are convinced will revolutionize the market. (You’d be amazed at [...]
