How The City Of Omaha Totally Dropped The Ball When The Bright Lights Came On

  Even if you missed Super Bowl XLVIII, you likely still witnessed one of the greatest fumbles ever associated with the game of football. However, this dropping of the ball didn’t occur during the Seattle Seahawk’s 43-8 demolition of the Denver Broncos. No, this fumble was of the PR variety and came to us courtesy […]

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ped Change My Career Path

How Three Authors Helped Reshape My Career Path

Shortly before Christmas of 2010, I was fired. Though the memories of that fateful day are in no way painful, they are vivid, illuminating and more funny than sad. Sure, I remember the brief talk with my boss and the head of HR. But what sticks out most is what happened immediately before and immediately […]

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Content Marketing For Small Businesses: The Limitless Benefits Of Adopting The Content Is Everything Mindset

While I’m hopeful content marketers are working to extinguish the “content is king” nonsense from the vernacular, content is, nevertheless, important. It’s beneficial on our websites, in our outreach, in our presentations and in conversations, both online and offline. But if content is so important, why are we as content strategists and content marketers having […]

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Content Strategy: A Challenge Your Business Must Face Head-On

Content strategy is difficult stuff. I’m not talking about content marketing strategy, mind you. We’re talking about, as Kristina Halvorson has said and written numerous times, “planning for  the creation, publication, and governance of useful, usable content.” Yeah … That. Doesn’t sound fun, does it? For most people, it’s anything but. Real, true content strategy […]

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Mackenzie Fogelson Is Right: Content Marketing Starts With Goals

The first time I heard Mackenzie Fogelson say “It starts with goals” at MozCon 2013, I wondered if all of the SEOs in the room were muttering “Ugh … Here we go with this feel-good stuff again,” collectively under their breath. After all, every content marketer knows you have to have goals in place before you can […]

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How You Can Use Twitter For Targeted Community Building In 10 Simple Steps

Community building is all the rage today, and for good reason. A strong, vibrant community will take your business further than any other single element of content marketing. What’s more, community building is a key component of successful inbound marketing efforts, in addition to being one of the easiest, best ways to organically scale link building. I’m […]

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