3 Ways Your Business Can Instantly Benefit From The Latest Twitter Study

Stone Temple Consulting’s new Twitter study is tantamount to a myth-busting experiment that should make it easier for businesses and individuals to more effectively manage their use of the platform. While several areas of the study are sure to open some eyes, the findings surrounding the best times to tweet will certainly have folks scratching […]

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How We’re Missing The Mark In Trying To Define The ROI of Content

Last Friday night I was seated at a dinner table next to two C-Level executives of Fortune 500 companies. As we nibbled on rubbery chicken breasts and over-cooked vegetables, I asked the question that had been on my mind since the banquet was added to my calendar. “Let’s say you hire me to help your […]

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How The City Of Omaha Totally Dropped The Ball When The Bright Lights Came On

  Even if you missed Super Bowl XLVIII, you likely still witnessed one of the greatest fumbles ever associated with the game of football. However, this dropping of the ball didn’t occur during the Seattle Seahawk’s 43-8 demolition of the Denver Broncos. No, this fumble was of the PR variety and came to us courtesy […]

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ped Change My Career Path

How Three Authors Helped Reshape My Career Path

Shortly before Christmas of 2010, I was fired. Though the memories of that fateful day are in no way painful, they are vivid, illuminating and more funny than sad. Sure, I remember the brief talk with my boss and the head of HR. But what sticks out most is what happened immediately before and immediately […]

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Content Marketing For Small Businesses: The Limitless Benefits Of Adopting The Content Is Everything Mindset

While I’m hopeful content marketers are working to extinguish the “content is king” nonsense from the vernacular, content is, nevertheless, important. It’s beneficial on our websites, in our outreach, in our presentations and in conversations, both online and offline. But if content is so important, why are we as content strategists and content marketers having […]

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Content Strategy: A Challenge Your Business Must Face Head-On

Content strategy is difficult stuff. I’m not talking about content marketing strategy, mind you. We’re talking about, as Kristina Halvorson has said and written numerous times, “planning for  the creation, publication, and governance of useful, usable content.” Yeah … That. Doesn’t sound fun, does it? For most people, it’s anything but. Real, true content strategy […]

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