Posts tagged with: Small Business

My recent experience of buying a washing machine after my old one suddenly went kaput gave me a new appreciation for customer experience. In many ways, it’s now more important than brand, especially for small businesses. In my experience of working with brands of all...
Why hire a consultant? Small businesses of all sizes can benefit from hiring a consultant, in large part because of the wealth of experience, industry knowledge, and problem-solving ability consultants bring to the table. Consultants, because they have often worked with dozens—if not hundreds—of similar...
The Jobs-to-Be-Done framework has been a boon to my business and the businesses I work with daily. As a business strategist with nearly two decades of experience helping brands online and offline, one of the most disheartening occurrences I experience is telling business owners their...
Across the country, smart small business responses to COVID-19 are desperately needed. Small businesses are hurting. The COVID-19 pandemic has thrown healthcare and the economy into a tailspin that’ll take us years to recover from. But no group is being battered more right now than...
Customer experience is the lifeblood of any service- or product-related business. It accounts for the many and varied interactions a prospect or customer has with your brand, before, during and after they do business with you. If the experience is positive, you can earn a...
Brands as publishers? Rubbish! Your brand doesn’t need to be a publisher to be successful at content marketing. In fact, publishing your own content could actually be a detriment to your business. I attacked the logic of brands as publishers before, making the point that...