Distillations

Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for a given search query, we stand a much better chance of being rewarded with higher rankings in the SERPs,...
Looking for a marketing angle likely to yield high returns? The solution is right under your nose: pain point removal. Stop selling; start solving problems. Ever have one of those “attempting-to-drink-from-the-fire-hose” moments? Lately, I’ve had more than my fair share, including this one… “You know...
Quality content is, first and foremost, accurate. If the information you share is not accurate, it cannot be deemed quality content, no matter how well-written, designed or promoted it might be. In that way, quality content is a lot like an atomic clock: known primarily,...
In the digital marketing age, your personal brand is defined by your reputation, your online profile and the content you share. By making it a habit to create and/or share best-in-class content and showing empathy for helping others do better at their jobs or businesses, you’re...
Becoming a better writer is one of the best things you can do for yourself and your career, no matter your position, job title or the market you work in. Being able to effectively distill, convey and share your ideas in a succinct fashion and with...
I’m a writer. Not a web content writer or web copywriter, but a writer, mind you. That sentence, however, tells an incomplete story. The work I do goes well beyond writing to include strategy (content and brand), business coaching, business advisor and speaker. So, you...
Customer experience is the lifeblood of any service- or product-related business. It accounts for the many and varied interactions a prospect or customer has with your brand, before, during and after they do business with you. If the experience is positive, you can earn a...
If you’re trying to build a corporate blog, quit thinking (simply) about the content you create and share. Focus, too, on having subject matter experts help you create your content and you’ll be ahead of the competition and further ensure your web copy gets read....
Effective public speaking skills help marketers and strategists enhance the profile and appeal of your brands, creates awareness for your products and services, generates traffic to your websites and fosters customer love for the entirety of your content. Developing the ability to get on stage...
Create shorter content. That’s the frequent answer I give to brands looking to grow their reach via content marketing. Typically, a look of shock washes across their faces as they envision the SEO value lost from not being able to stuff myriad keywords in the...