Distillations

In the digital marketing age, your personal brand is defined by your reputation, your online profile and the content you share. By making it a habit to create and/or share best-in-class content and showing empathy for helping others do better at their jobs or businesses you’re...
The No. 1 element of content quality is accuracy. If your content is not accurate, it cannot be deemed quality content, no matter how well-written, designed or promoted it might be. In that way, quality content is a lot like an atomic clock: known primarily,...
Becoming a better writer is one of the best things you can do for yourself and your career, no matter your position, job title or the market you work in. Being able to effectively distill, convey and share your ideas in a succinct fashion and with...
I’m a writer. Not a web content writer or web copywriter, but a writer, mind you. That sentence, however, tells an incomplete story. The work I do goes well beyond writing to include strategy (content and brand), business coaching, business advisor and speaker. So, you...
Customer experience is the lifeblood of any service- or product-related business. It accounts for the many and varied interactions a prospect or customer has with your brand, before, during and after they do business with you. If the experience is positive, you can earn a...
If you’re trying to build a corporate blog, quit thinking (simply) about the content you create and share. Focus, too, on having subject matter experts help you create your content and you’ll be ahead of the competition and further ensure your web copy gets read....
Effective public speaking skills help marketers and strategists enhance the profile and appeal of your brands, creates awareness for your products and services, generates traffic to your websites and fosters customer love for the entirety of your content. Developing the ability to get on stage...
Create shorter content. That’s the frequent answer I give to brands looking to grow their reach via content marketing. Typically, a look of shock washes across their faces as they envision the SEO value lost from not being able to stuff myriad keywords in the...
Brands as publishers? Rubbish! Your brand doesn’t need to be a publisher to be successful at content marketing. In fact, publishing your own content could actually be a detriment to your business. I attacked the logic of brands as publishers before, making the point that...
Content strategy is about far more than strategy. We tend to get caught up in deliverables: Content audits, competitive analyses, tone of voice guidelines, workflows, great website content…the list goes on and on. At their best, these deliverables work together as part of a cohesive...