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Executive Voice
System
Build a systematic approach to executive communications that establishes credibility and creates permission to act.
The challenge of executive visibility
You need a public voice. Your role requires it—whether you're a CEO navigating transition, a founder establishing market position, or a civic leader building support for difficult decisions. But most executive communications fail because they optimize for the wrong outcome.
Leaders invest in media training that teaches them to stay on message. They hire writers to craft keynotes. They post to LinkedIn because they're supposed to. But none of it creates the permission they need to act. It's all defensive positioning rather than strategic communication.
Program details
Duration
3 months
Format
Bi-weekly sessions + async support
Scope
All executive touchpoints
Investment
Starting at $45,000
What's included
Voice Architecture
Define the strategic positioning that guides all your public communication. This isn't messaging—it's the underlying framework that determines what you say yes to, what you decline, and how you frame everything you do say.
- Core positioning statement and supporting proof points
- Decision framework for speaking opportunities
- Topic architecture showing where you have authority to speak
- Red lines and boundaries that protect credibility
Keynote & Speaking System
Build systematic approach to keynotes, panels, and public speaking that positions you as someone who sees patterns others miss rather than someone promoting a specific agenda.
- Core keynote structure and modular content library
- Panel preparation framework and question bank
- Media interview prep and bridging strategies
- Stage presence coaching and delivery refinement
Written Communications
Develop systematic approach to op-eds, LinkedIn posts, internal communications, and other written executive touchpoints that build authority without creating unnecessary vulnerabilities.
- Op-ed placement strategy and pitch frameworks
- LinkedIn content calendar and post templates
- Internal communication guidelines and decision frameworks
- Email signature positioning and bio optimization
Media Relations System
Build relationships with journalists and prepare for media scrutiny in ways that create opportunity rather than just managing risk.
- Target journalist mapping and relationship strategy
- Proactive story pitching and news sense development
- Crisis communication protocols and response frameworks
- Background briefing strategies for complex topics
Ongoing Advisory
Real-time support for high-stakes communication decisions, draft reviews, and strategic guidance as situations emerge.
- Bi-weekly 60-minute strategy sessions
- Unlimited async support via Slack or email
- Same-day draft reviews for time-sensitive communications
- Strategic counsel on emerging communication challenges
3-month timeline
Establish voice architecture, define positioning, identify topic areas where you have authority, and create decision frameworks for speaking opportunities. Build the infrastructure that guides all subsequent communication.
Develop keynote frameworks, build LinkedIn content system, establish media relationships, and create reusable content modules. Start implementing the system across channels with real communication opportunities.
Refine approaches based on what's working, build internal capacity to maintain systems, establish monitoring frameworks to flag when re-diagnosis is needed, and prepare for ongoing communication without constant external support.
Who this is for
The Executive Voice System works best for:
- CEOs in transition who need to establish credibility quickly
- Founders building public presence beyond product marketing
- Civic leaders navigating high-stakes decisions requiring public support
- Executives whose current communication feels reactive or defensive
- Leaders who recognize communication is strategic, not just tactical
- Anyone operating in environments with activist pressure or media scrutiny
What makes this different
Most executive communications programs teach you to stay on message and avoid saying the wrong thing. This one builds the infrastructure that makes your public voice create permission to act.
I bring 25 years as both journalist and subject of journalism. I've been the columnist asking the hard questions and the elected official being asked them. I know what defensible looks like from both sides, and I can help you build communication that survives scrutiny because it's structurally sound, not just well-worded.
Typical outcomes
After three months, executives typically have:
- Clear positioning that guides all communication decisions
- Systematic approach to keynotes, panels, and speaking opportunities
- LinkedIn presence that builds authority rather than just broadcasting
- Media relationships that create opportunity rather than just managing risk
- Decision frameworks that flag when to speak and when to decline
- Internal capacity to maintain systems without ongoing consulting dependency
- Communication that creates permission structures rather than seeking approval
Prerequisites and fit
This engagement works best when:
- You recognize your communication challenges are strategic, not just tactical
- You have actual communication opportunities (speaking invitations, media interest, etc.)
- You're willing to examine misalignments between stated positioning and behavior
- You want to build systematic infrastructure, not just get help with individual pieces
- You can commit to bi-weekly sessions and implementing between meetings
- You're operating in environments where credibility and positioning matter
If you're facing an immediate crisis or need help with a single high-stakes speech next week, this isn't the right engagement. But if you're tired of reactive communication and want to build systematic infrastructure, this is exactly where we should start.
Ready to build a credible public voice?
Stop managing perception. Build the systematic approach that makes your executive communication create permission to act.
Schedule Consultation