10 Tips: The Smart Small Business Responses to COVID-19

COVID-19 graphic

Across the country, smart small business responses to COVID-19 are desperately needed. Small businesses are hurting. The COVID-19 pandemic has thrown healthcare and the economy into a tailspin that’ll take us years to recover from. But no group is being battered more right now than small business, which forms the backbone of the economy. Many … Read more

Create shorter content for more content marketing wins

shorter but better content arrow in bullseye

Create shorter content. That’s the frequent answer I give to brands looking to grow their reach via content marketing. Typically, a look of shock washes across their faces as they envision the SEO value lost from not being able to stuff myriad keywords in the now-shortened copy. Truthfully, creating shorter content is simply a better … Read more