Day: August 29, 2023

Put the Jobs to Be Done framework to work for your business

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The Jobs-to-Be-Done framework has been a boon to my business and the businesses I work with daily. As a business strategist with nearly two decades of experience helping brands online and offline, one of the most disheartening occurrences I experience is telling business owners their ideas are unlikely to be (near) as successful as they’d … Read more

There is no secret sauce for business success

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Secret Sauce container with a spoon

In early June, a close friend and successful big-business consultant reached out for a mid-afternoon pep talk in advance of new product launch for his largest client. After nearly a year of work to get the product to the starting line, he sensed something was missing. “I’m struggling, Ronell,” he said. “This is a big … Read more