All posts by: Ronell

If you’re trying to build a corporate blog, quit thinking (simply) about the content you create and share. Focus as much on having subject matter experts help you create it and you’ll be ahead of the competition and further ensure your content gets read. Instead...
Effective public speaking skills help marketers and strategists enhance the profile and appeal of your brands, creates awareness for your products and services, generates traffic to your websites and fosters customer love for the entirety of your content. Developing the ability to get on stage...
Create shorter content. That’s the frequent answer I give to brands looking to grow their reach via content marketing. Typically, a look of shock washes across their faces as they envision the SEO value lost from not being able to stuff myriad keywords in the...
Brands as publishers? Rubbish! Your brand doesn’t need to be a publisher to be successful at content marketing. In fact, publishing your own content could actually be a detriment to your business. I attacked the logic of brands as publishers before, making the point that...
Content strategy is about far more than strategy. We tend to get caught up in deliverables: Content audits, competitive analyses, tone of voice guidelines, workflows, great website content…the list goes on and on. At their best, these deliverables work together as part of a cohesive...
How important is social media for small business owners? In a word, imperative.  The platforms are too important for hearing from, learning about and getting to know your audience and would-be audience. What’s more, businesses not using social media are putting themselves at a distinct...