All posts by: Ronell

It's not enough to create 10x content. In today’s hyper-competitive, content-heavy marketing environment, your brand needs to be 10x, meaning it’s products or services far surpass anything in the category. It means the level of quality, the level of service, and the commitment to a remarkable customer...

You’re ready to move on from your current content marketing job. There is little room for growth, the pay is so-so and the work is mind-numbingly boring. Congratulations! You could not have picked a better time to begin your job search. The economy is growing...

Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for a given search query, we stand a much better chance of being rewarded with higher rankings in the SERPs,...

Looking for a marketing angle likely to yield high returns? The solution is right under your nose: pain point removal. Stop selling; start solving problems. Ever have one of those “attempting-to-drink-from-the-fire-hose” moments? Lately, I’ve had more than my fair share, including this one… “You know...

Quality content is, first and foremost, accurate. If the information you share is not accurate, it cannot be deemed quality content, no matter how well-written, designed or promoted it might be. In that way, quality content is a lot like an atomic clock: known primarily,...

In the digital marketing age, your personal brand is defined by your reputation, your online profile and the content you share. By making it a habit to create and/or share best-in-class content and showing empathy for helping others do better at their jobs or businesses, you’re...