Few things hobble businesses quicker than poor decision-making. That’s my I encourage businesses to employ 90/10 strategy for decision-making. It boils down to making sure that nine out of 10 of your decisions are as sound as possible. This level of focus spills over into...
The brands who win at social media have three things in common: They know how to engage with, entertain, and enlighten their audiences. That is, they see the medium for what it is, a way to interact with their audiences in a way that adds...
Choice overload is an albatross for small businesses. Having too many choices arises because small business owners refuse to focus on the areas of the business that matter. Be keen to limit the false choices that crop up like weeds and choke out success. While...
Your content strategy ROI is an amalgam of your content efforts online and offline across the entirety of your business. Because content strategy is the glue that holds your content marketing efforts together, it makes sense to understand the invaluable role it plays in the...
Your brand story succinctly outlines your business’s reason for existing. An effective, compelling story creates resonance with your ideal customers and delivers top-of-mind awareness that drives return visits. Once you find your brand story, it helps cement in everyone’s mind—from owners to junior employees and...
Meaningful content helps your brand stand out in a crowded marketplace, one that sees millions of web pages and blog posts published each day. Creating content with meaning helps to grow your business’s reach, brand mentions, web traffic, and enhances your relevance online. In 2009...