All posts by: Ronell

Many small business owners fail to realize the importance of customer service, or do so only after losing customers to the competition. Worse still, they lack an understanding of the role a stellar customer service experience plays in helping their bottom line. For example, people...

If you’re trying to build a corporate blog, quit thinking (simply) about the content you create and share. Focus, too, on having subject matter experts help you create your content and you’ll be ahead of the competition and further ensure your web copy gets read....

Effective public speaking skills help marketers and strategists enhance the profile and appeal of your brands, creates awareness for your products and services, generates traffic to your websites and fosters customer love for the entirety of your content. Developing the ability to get on stage...

Create shorter content. That’s the frequent answer I give to brands looking to grow their reach via content marketing. Typically, a look of shock washes across their faces as they envision the SEO value lost from not being able to stuff myriad keywords in the...

Brands as publishers? Rubbish! Your brand doesn’t need to be a publisher to be successful at content marketing. In fact, publishing your own content could actually be a detriment to your business. I attacked the logic of brands as publishers before, making the point that...

Content strategy is about far more than strategy. We tend to get caught up in deliverables: Content audits, competitive analyses, tone of voice guidelines, workflows, great website content…the list goes on and on. At their best, these deliverables work together as part of a cohesive...