Several years ago, I visited a small tackle retailer in Branson, Mo., near Table Rock Lake. Though it was spring and the fish were biting, I was there for business—to learn how this 1,200-square-foot store thrived despite fierce competition from a nearby big-box retailer. His...
What is a point of differentiation (POD)? A Point of Differentiation (POD) is the unique value your business offers that your competitors don’t. It’s what makes your product, service, or brand memorable and desirable to your target audience. Why POD matters Most small businesses don’t...
As a consultant, your personal brand is crucial to your success—and a key component of that brand is your worldview. This isn’t just a buzzword; it’s a guiding principle that influences your approach to business, decision-making, and client interactions. Let’s break down what a worldview...
Your top priority as a small business owner: eat the frog. The most important task for a small business owner is to solve the biggest issue impacting your brand at a given time. Yes, there will be many challenges your businesses face at once, but...
Many small business owners think they need to scale to compete with larger companies. They imagine growing bigger, serving more customers, and automating processes will lead to success. But what if scaling your business leads you down the wrong path? What if the best path...
The newly redesigned WordPress.com Learn Hub is the culmination of years of hard work by several talented teams inside the brand; I’m proud to have played a role in its execution. The hub now features a clean, intuitive design, more user-friendly videos, and a wealth...