All posts by: Ronell

One of the funnest activities I engage in with my clients is surreptitiously an exercise to highlight the importance of creating an indispensable brand. It begins with a series of questions about their brand. Who does it serve? What makes it special? How are their...

I still remember the first time I chose a domain name for my blog. It was the early aughts and I was laboring mightily to come up with a catchy name that adequately and accurately captured what my new business was about. Then, I had...

I first learned about Disruptive Innovation in the late 90’s after stumbling onto a nascent work by Harvard Business School professor Clayton Christensen, who, in his now-famous work “The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business,” detailed how small...

Looking for a way to simplify and document content strategy for your small business? A recent project I worked on for WordPress.com will be a boon, then. The content strategy template I wrote about and shared in the article will help you more easily ideate,...

Confession: While most of my work is as a content and brand consultant, the funnest, most fulling work I do is  helping startups and storied brands deliver a best-in-class new product launch strategy. In fact, most of the inquiries—by a long shot—I receive each month...

In the early days of content marketing, content distribution was the red-headed stepchild to content ideation, content creation, content strategy, and, the darling of influencers, content amplification. Luckily, it didn’t take long for small businesses and enterprise brands to recognize the error, as they came...