Posts filed under: Business Strategy

Strategy Isn’t All That Matters

(image source) Note: This post was anonymously written as part of Blog Secret Santa. Read all BSS posts, including one I penned, on Santa’s list of 2014 gift posts. We tend to get caught up in deliverables: Content audits, competitive analyses, tone of voice guidelines, workflows,...

The Myth Of Overnight Small Business Success

I’ve written before that most businesses should think smaller, focus more on nailing the product or service instead of trying to make a huge splash in the market. For my money, the small business that does things right, even if doing so takes time, stands...

Small Business Marketing Bloggers Are Missing The Mark

I’m convinced small business marketing bloggers and consultants are missing it. Business owners are inundated with information, some of which is useful, much of it not. But they need answers, and there aren’t a lot of those being offered with perfect clarity. “Start a blog”…...

How To Use Customer Service To Differentiate Your Business

Customer service is so important Fortune 500 companies collectively spend billions each year to access and manage metrics associated with the activity. Yet when we look around, it seems all this information is for naught, as most companies, large and small, fall flat on their...

No One Has All The Right Answers (That Includes You)

For the last few months, I’ve spent an inordinate amount of time trying to understand the intricacies of search engine optimization (SEO), trying as hard as I can to gain an edge in the constant battle to increase readership of my blog and, through it,...

Your Website Must Be A Priority

In a recent blog, I made the point that small companies are doing themselves a serious disservice by ignoring their website’s content in favor of posting content on various social media sites exclusively. As I have said before, social media can be, and often is,...