Posts filed under: Content

It’s Not About Me

Recently, I was thumbing through an Evernote folder, when it hit me that I hadn’t chronicled many of the ideas running around in my head. In the course of jotting down (copious) notes, I had a wild idea: Write a “What I Learned…” post. In...

The Most Dangerous Lie In Content Marketing

In a recent Moz article, I attacked the logic of brands as publishers, making the point that publishing content is one thing but attempting to adopt a publishing mindset is foolhardy and unnecessary. The post, which had been on my mind for more than a year,...

Content Marketing For Small Businesses: The Limitless Benefits Of Adopting The Content Is Everything Mindset

While I’m hopeful content marketers are working to extinguish the “content is king” nonsense from the vernacular, content is, nevertheless, important. It’s beneficial on our websites, in our outreach, in our presentations and in conversations, both online and offline. But if content is so important,...

Mackenzie Fogelson Is Right: Content Marketing Starts With Goals

The first time I heard Mackenzie Fogelson say “It starts with goals” at MozCon 2013, I wondered if all of the SEOs in the room were muttering “Ugh … Here we go with this feel-good stuff again,” collectively under their breath. After all, every content marketer knows...

How You Can Use Twitter For Targeted Community Building In 10 Simple Steps

Community building is all the rage today, and for good reason. A strong, vibrant community will take your business further than any other single element of content marketing. What’s more, community building is a key component of successful inbound marketing efforts, in addition to being one of...

Storytelling Alone Won’t Propel Your Business To Success

Content marketers have overplayed their hands, taking the storytelling bit too far. The web is now littered with blog after blog highlighting storytelling as the de facto game changer for your business. I don’t see it. [Before I go any further, I want to commend Gianluca Fiorelli...