Posts filed under: Social Media

3 Ways Your Business Can Instantly Benefit From The Latest Twitter Study

Stone Temple Consulting’s new Twitter study is tantamount to a myth-busting experiment that should make it easier for businesses and individuals to more effectively manage their use of the platform. While several areas of the study are sure to open some eyes, the findings surrounding...

2 Reasons You Don’t Need A Social Media Strategy (Updated)

[Ed. note: I recently had the pleasure of hearing social media consultant Brent Csutoras speak at the Dallas Fort Worth Search Engine Marketing Association’s (DFWSEM) monthly meeting. Csutoras made a number of relevant points, but the one that resonated most with me was how social...

Why Social Media Engagement Trumps Social Media Strategy

As it regards social media, too many companies are acting like the kid in middle school who spent so much time worrying about being liked that he lost sight of who he (or she) really was. You remember the kid: always asking “Do you like...

Fixing Your Social Media Problem

Let me guess: You read that title and immediately thought, “I don’t have a social media problem. We are on Facebook and Twitter daily, and we have videos uploaded to YouTube.” Or, could it be that you’re on the other side of the continuum and...