Social Media

How smart brands win at social media

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Oreo Cookie Tweet graphic

The brands who win at social media have three things in common: They know how to engage with, entertain, and enlighten their audiences. That is, they see the medium for what it is, a way to interact with their audiences in a way that adds value to their lives. This is what gets brands noticed … Read more

Do you know the best times to tweet?

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There are no magical best times to tweet, according to research by Perficient, a digital consulting firm. Despite the vast changes taking place on Twitter/X, it remains a viable place for small business owners to share news and updates regarding their products and services.  The Boston company’s  Twitter study is tantamount to a myth-busting experiment … Read more