An email newsletter is an invaluable tool for communicating with customers and would-be customers. Whether your brand caters to the B2B or B2C market, email is one of the most popular and most successful methods of interacting with and engaging your customers online.
Email newsletters are exploding. With the rise of popular email newsletter platforms, including most notably Substack, many bloggers and small business owners are using the medium to escape the noisy web and grow a loyal base of readers and customers away from social media.
It’s easy to see why: Readers who share their email address with you feel a closer connection to your content and thus are more willing to receive messages from you regularly.
Why now is the time to create a newsletter
The numbers support increased reliance on email:
- Nearly 90% of brands use email to communicate information about their products and services, making email the penultimate method of sharing content, second only to social media. And each dollar you spend on email averages a rate of return of $42.
- Even with the rise of social media, email is still widely used. There are currently over 4.3 billion email users worldwide and this figure is expected to grow to 4.6 billion by 2025.
Whether you’re a blogger, journalist, or marketer, the case for email is compelling. When you’re done reading this post, you’ll know everything you need to know to set up and manage a successful email newsletter.
Read the complete blog post here.