Social psychology teaches us that panhandlers asking for specific amounts of money are typically far more likely to receive a handout. A specific ask conveys an effort to complete a clear-cut task, which makes it easier for normally apathetic passersby to assist in what they...
Demystifying the power of branding “What is branding, anyway?” That’s one of the most-asked questions I get from small business owners. “A brand refers to the unique, intangible, and often indiscernible, association prospects and customers have regarding your products and services,” I say to them....
Many small business owners don’t think branding is essential to their success. They think of branding as something big companies do. They assume that their customers know who they are based on what they sell or the services they provide. That is, until a prospect,...
I’m a writer. Not a web content writer or web copywriter, but a writer, mind you. That sentence, however, tells an incomplete story. The work I do goes well beyond writing to include strategy (content and brand), business coaching, business advisor and speaker. So, you...