Posts tagged with: content marketing

Brands as publishers? Rubbish! Your brand doesn’t need to be a publisher to be successful at content marketing. In fact, publishing your own content could actually be a detriment to your business. I attacked the logic of brands as publishers before, making the point that...

Most brands’ content marketing fails because it lacks adherence to solutions ideally suited to your brand. That is, you’re trying to execute a strategy that’s not optimized for the content marketing success you hope to enjoy. Simply put, your strategy is likely not well defined...

(image source) Earlier this year, Rand Fishkin addressed what was referred to as the “The Greatest Lie Content Marketing Ever Told”: the belief, held by many who dive into content marketing, that publishing content will quickly result in traffic to their website and/or conversions for...