The story of how I learned that going viral is overrated is as painful as it is vivid in mind years after the incident. It begins with a Midwestern friend and fellow angler who was enjoying a comfortable retirement until I chose to fish with...
[updated 03-31-2023] Most brands’ content marketing fails because it lacks adherence to solutions ideally suited to their businesses. That is, they’re trying to execute a strategy that’s not optimized for the content marketing success they hope to enjoy. Simply put, their strategy is neither well...
Updated: February 2023 Years ago, Rand Fishkin addressed what was referred to as the “The Greatest Lie Content Marketing Ever Told”: The belief, held by many who dive into content marketing, that publishing content will quickly result in traffic to their website and/or conversions for...
Brands as publishers? Rubbish! Your brand doesn’t need to be a publisher to be successful at content marketing. In fact, publishing your own content could actually be a detriment to your business. I attacked the logic of brands as publishers before, making the point that...