Distillations

Let’s be honest: You’ve asked yourself this question, “What is quality content?” Quality content is, first and foremost, accurate. If the information you share is not accurate, it cannot be deemed quality content, no matter how well-written, designed or promoted it might be. In that...
Your small business does not have to scale; in fact, the lack of scale can be a competitive advantage. If your core product or service doesn’t scale well or easily, you can count on keeping much of the competition—who are often focused squarely on scale...
Email typos make your brand look sloppy and unprofessional. As an editor, strategist, and writer with more than 15 years of experience editing magazines, newspapers and news sites, blogs, emails, e-books, landing pages,white papers, case studies, video and podcast transcripts, emails, and email newsletters, I’ve...
The current landscape for employment makes it a priority to find a way to set yourself apart when applying for content marketing jobs. Over the last several months, a large number of digital-first brands—including Shopify, Facebook, and Twitter—have shed jobs at an alarming rate. This...
It’s always great to see a huge project you’ve worked on come to fruition. Moz’s Beginner’s Guide to Content Marketing for SEO is one such effort....
The state of Texas has lost more than 15% of its restaurants, and more are likely to be shuttered, having fallen victim to the lockdown that ensued as a result of the COVID-19 pandemic....
Your small business’s response to the COVID-19 pandemic will likely determine how well your brand comes out of it on the other side. With much of the country shut down for school, travel and work, would-be consumers suddenly have lots of time on their hands....
Local retailers are looking to convince shoppers to return during the COVID-19 pandemic, but they face a tough task ahead. Despite being at wits-end after being cooped up for two months, people won’t easily cotton to the idea of spending any time soon, as fears...
Legendary strength coach Mike Boyle tells the story of a young athlete who reports not being able to tolerate squats. “They make my back hurt,” he says. The coach wisely asks for a demonstration. “Squats don’t hurt your back,” said Boyle after seeing the athlete’s...
A 10x content experience refers to the entirety of the experience your brand creates and shares online and offline with prospects and customers. While 10x content points to information and messaging that is the best of its class, a 10X content experience means every interaction...