Distillations

Your small business’s response to the COVID-19 pandemic will likely determine how well your brand comes out of it on the other side. With much of the country shut down for school, travel and work, would-be consumers suddenly have lots of time on their hands....
Local retailers are looking to convince shoppers to return during the COVID-19 pandemic, but they face a tough task ahead. Despite being at wits-end after being cooped up for two months, people won’t easily cotton to the idea of spending any time soon, as fears...
Legendary strength coach Mike Boyle tells the story of a young athlete who reports not being able to tolerate squats. “They make my back hurt,” he says. The coach wisely asks for a demonstration. “Squats don’t hurt your back,” said Boyle after seeing the athlete’s...
A 10x content experience refers to the entirety of the experience your brand creates and shares online and offline with prospects and customers. While 10x content points to information and messaging that is the best of its class, a 10X content experience means every interaction...
Small businesses across the U.S. are hurting. The COVID-19 pandemic has thrown healthcare and the economy into a tailspin that’ll take us years to recover from. But no group is being battered more right now than small business, which forms the backbone of the economy....
Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for a given search query, we stand a much better chance of being rewarded with higher rankings in the SERPs,...
Why is becoming a better writer important? Because the ability to effectively distill, convey and share your ideas in a succinct fashion and with clarity is the hallmark of top communicators in any vertical. The best product doesn’t always win. The best message typically does. Becoming...
User manual for being sheltered in place with Ronell Smith from Ronell Smith   Less than 10 minutes ago, my wife walked into my office to find me texting a note to my daughter. The text is related to a home project I’m planning to...
You’re ready to move on from your current content marketing job. There is little room for growth, the pay is so-so and the work is mind-numbingly boring. Congratulations! You could not have picked a better time to begin your job search. The economy is growing...
Looking for a marketing angle likely to yield high returns? The solution is right under your nose: pain point removal. Stop selling; start solving problems. Ever have one of those “attempting-to-drink-from-the-fire-hose” moments? Lately, I’ve had more than my fair share, including this one… “You know...