Distillations

It’s Not About Me

Recently, I was thumbing through an Evernote folder, when it hit me that I hadn’t chronicled many of the ideas running around in my head. In the course of jotting down (copious) notes, I had a wild idea: Write a “What I Learned…” post. In...

The Most Dangerous Lie In Content Marketing

In a recent Moz article, I attacked the logic of brands as publishers, making the point that publishing content is one thing but attempting to adopt a publishing mindset is foolhardy and unnecessary. The post, which had been on my mind for more than a year,...

Thank You, Content Strategists

At the beginning of 2014, I created a note to remind myself to thank Jonathon Colman and Sara Wachter-Boettcher for all of their help during the previous year. The goal was to write the (blog post) note in January 2014, after promising myself that ‘14...

Strategy Isn’t All That Matters

(image source) Note: This post was anonymously written as part of Blog Secret Santa. Read all BSS posts, including one I penned, on Santa’s list of 2014 gift posts. We tend to get caught up in deliverables: Content audits, competitive analyses, tone of voice guidelines, workflows,...

How The Production Mindset Threatens To Ruin Content Marketing

(image source) Earlier this year, Rand Fishkin addressed what was referred to as the “The Greatest Lie Content Marketing Ever Told”: the belief, held by many who dive into content marketing, that publishing content will quickly result in traffic to their website and/or conversions for...

3 Ways Your Business Can Instantly Benefit From The Latest Twitter Study

Stone Temple Consulting’s new Twitter study is tantamount to a myth-busting experiment that should make it easier for businesses and individuals to more effectively manage their use of the platform. While several areas of the study are sure to open some eyes, the findings surrounding...

How We’re Missing The Mark In Trying To Define The ROI of Content

Last Friday night I was seated at a dinner table next to two C-Level executives of Fortune 500 companies. As we nibbled on rubbery chicken breasts and over-cooked vegetables, I asked the question that had been on my mind since the banquet was added to...

How The City Of Omaha Totally Dropped The Ball When The Bright Lights Came On

  Even if you missed Super Bowl XLVIII, you likely still witnessed one of the greatest fumbles ever associated with the game of football. However, this dropping of the ball didn’t occur during the Seattle Seahawk’s 43-8 demolition of the Denver Broncos. No, this fumble...

How Three Authors Helped Reshape My Career Path

Shortly before Christmas of 2010, I was fired. Though the memories of that fateful day are in no way painful, they are vivid, illuminating and more funny than sad. Sure, I remember the brief talk with my boss and the head of HR. But what...

Content Marketing For Small Businesses: The Limitless Benefits Of Adopting The Content Is Everything Mindset

While I’m hopeful content marketers are working to extinguish the “content is king” nonsense from the vernacular, content is, nevertheless, important. It’s beneficial on our websites, in our outreach, in our presentations and in conversations, both online and offline. But if content is so important,...