Distillations

If you desire the be the best web strategist or foremost content expert, reading must be part of your personal content marketing plan. Being an avid reader came naturally to me, for my parents insisted that we always have a book in our hands, whether...
The No. 1 reason your brand is experiencing content marketing failure is your team lacks adherence to finding solutions ideally suited to your brand. That is, you’re trying to execute a strategy that’s not optimized for the content marketing success you hope to enjoy. Simply...
I became a content strategist by accident; I was very deliberate in finding my content strategy community online.  It all began in 2010. One of my friends, an executive at a multi-billion-dollar outdoor brand, shared with me that online marketing was blistering hot. “If you’re...
I’ve learned a lot in the last few years, much of it has helped me become a better content strategist, writer and speaker. Even the frustrating stuff has made me a better and a more qualified evaluator of the marketplace and the role I can successfully...
  • career interruption leads to career disruption
I studied business disruption in college, but I never planned to become familiar with career disruption. Life had other plans, however. Shortly before Christmas of 2010, I was fired. Though the memories of that fateful day are in no way painful, they are vivid, illuminating...
In a recent Moz article, I attacked the logic of brands as publishers, making the point that publishing content is one thing but attempting to adopt a publishing mindset is foolhardy and unnecessary. The post, which had been on my mind for more than a year,...
(image source) Note: This post was anonymously written as part of Blog Secret Santa. Read all BSS posts, including one I penned, on Santa’s list of 2014 gift posts. We tend to get caught up in deliverables: Content audits, competitive analyses, tone of voice guidelines, workflows,...
(image source) Earlier this year, Rand Fishkin addressed what was referred to as the “The Greatest Lie Content Marketing Ever Told”: the belief, held by many who dive into content marketing, that publishing content will quickly result in traffic to their website and/or conversions for...
Stone Temple Consulting’s new Twitter study is tantamount to a myth-busting experiment that should make it easier for businesses and individuals to more effectively manage their use of the platform. While several areas of the study are sure to open some eyes, the findings surrounding...
Last Friday night I was seated at a dinner table next to two C-Level executives of Fortune 500 companies. As we nibbled on rubbery chicken breasts and over-cooked vegetables, I asked the question that had been on my mind since the banquet was added to...