Distillations

Content strategy is about far more than strategy. We tend to get caught up in deliverables: Content audits, competitive analyses, tone of voice guidelines, workflows, great website content…the list goes on and on. At their best, these deliverables work together as part of a cohesive...
How important is social media for small business owners? In a word, imperative.  The platforms are too important for hearing from, learning about and getting to know your audience and would-be audience. What’s more, businesses not using social media are putting themselves at a distinct...
If you’re not thinking about displacing yourself, you should be. We’re all in the process of either getting fired or firing the client we’re working with. Grabbing career displacement by the horns is the only logical option. We must learn to displace ourselves, choosing to...
There is no magical time of day for your brand to use Twitter for brand authority and reach, according to research by Stone Temple Consulting. The Boston company’s  Twitter study is tantamount to a myth-busting experiment that should make it easier for businesses and individuals...
If you desire the be the best web strategist or foremost content expert, reading must be part of your personal content marketing plan. Being an avid reader came naturally to me, for my parents insisted that we always have a book in our hands, whether...
Most brands’ content marketing fails because it lacks adherence to solutions ideally suited to your brand. That is, you’re trying to execute a strategy that’s not optimized for the content marketing success you hope to enjoy. Simply put, your strategy is likely not well defined...
I became a content strategist by accident; I was very deliberate in finding my content strategy community online.  It all began in 2010. One of my friends, an executive at a multi-billion-dollar outdoor brand, shared with me that online marketing was blistering hot. “If you’re...
Career disruptions have a way of making you see the world more clearly. That’s exactly what happened to me when ESPN sold off my division of the company and the new owners decided my part of the business was expendable. (This is the second and...
I’ve learned a lot in the last few years, much of it has helped me become a better content strategist, writer and speaker. Even the frustrating stuff has made me a better and a more qualified evaluator of the marketplace and the role I can successfully...
  • career interruption leads to career disruption
I studied business disruption in college, but I never planned to become familiar with career disruption. Life had other plans, however. Shortly before Christmas of 2010, I was fired. Though the memories of that fateful day are in no way painful, they are vivid, illuminating...