Distillations

Small businesses across the U.S. are hurting. The COVID-19 pandemic has thrown healthcare and the economy into a tailspin that’ll take us years to recover from. But no group is being battered more right now than small business, which forms the backbone of the economy....
Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for a given search query, we stand a much better chance of being rewarded with higher rankings in the SERPs,...
Why is becoming a better writer important? Because the ability to effectively distill, convey and share your ideas in a succinct fashion and with clarity is the hallmark of top communicators in any vertical. The best product doesn’t always win. The best message typically does. Becoming...
User manual for being sheltered in place with Ronell Smith from Ronell Smith   Less than 10 minutes ago, my wife walked into my office to find me texting a note to my daughter. The text is related to a home project I’m planning to...
Looking for a marketing angle likely to yield high returns? The solution is right under your nose: pain point removal. Stop selling; start solving problems. Ever have one of those “attempting-to-drink-from-the-fire-hose” moments? Lately, I’ve had more than my fair share, including this one… “You know...
In the digital marketing age, your personal brand is defined by your reputation, your online profile and the content you share. By making it a habit to create and/or share best-in-class content and showing empathy for helping others do better at their jobs or businesses, you’re...
I’m a writer. Not a web content writer or web copywriter, but a writer, mind you. That sentence, however, tells an incomplete story. The work I do goes well beyond writing to include strategy (content and brand), business coaching, business advisor and speaker. So, you...
Customer experience is the lifeblood of any service- or product-related business. It accounts for the many and varied interactions a prospect or customer has with your brand, before, during and after they do business with you. If the experience is positive, you can earn a...
If you’re trying to build a corporate blog, don’t simply focus on the content you create and share. Focus, too, on having subject matter experts help you create accurate, high-quality content, and you’ll be ahead of the competition and further ensure your web copy gets...
The beginner’s guide to public speaking will help anyone become a better speaker and presenter quickly. The ability to effectively and succinctly communicate an idea is a moat for any marketer or small business owner. What’s more, becoming an effective public speaker enhances the profile...