Distillations

(image source) Earlier this year, Rand Fishkin addressed what was referred to as the “The Greatest Lie Content Marketing Ever Told”: the belief, held by many who dive into content marketing, that publishing content will quickly result in traffic to their website and/or conversions for...
While I’m hopeful content marketers are working to extinguish the “content is king” nonsense from the vernacular, content is, nevertheless, important. It’s beneficial on our websites, in our outreach, in our presentations and in conversations, both online and offline. But if content is so important,...
Content strategy is difficult stuff. I’m not talking about content marketing strategy, mind you. We’re talking about, as Kristina Halvorson has said and written numerous times, “planning for  the creation, publication, and governance of useful, usable content.” Yeah … That. Doesn’t sound fun, does it?...
The first time I heard Mackenzie Fogelson say “It starts with goals” at MozCon 2013, I wondered if all of the SEOs in the room were muttering “Ugh … Here we go with this feel-good stuff again,” collectively under their breath. After all, every content marketer knows...
Community building is all the rage today, and for good reason. A strong, vibrant community will take your business further than any other single element of content marketing. What’s more, community building is a key component of successful inbound marketing efforts, in addition to being one of...
Content marketers have overplayed their hands, taking the storytelling bit too far. The web is now littered with blog after blog highlighting storytelling as the de facto game changer for your business. I don’t see it. [Before I go any further, I want to commend Gianluca Fiorelli...
Your content is coming together nicely. You’re happy with the foray into social media. The blogs are getting easier to write. Even better, the calls-to-action (CTA) are leading to conversions. Then it hits you: The one nut you’ve yet to crack is setting yourself apart...
In their haste to kill off SEO, content marketers and social media folks are cutting off their noses to spite their faces. Yes, content and social media are important and becoming more so every day, but the “SEO-is-dead, long-live-content” nonsense highlights a level of, dare...
Jon Cooper of Point Blank SEO brought his link-building wisdom to Dallas recently for the latest Dallas Fort Worth Search Engine Marketing Association (DFWSEM) meeting. As you might expect, the venue was standing-room only for the 19-year-old wunderkind of search engine optimization (SEO). You can...
Cy Nelson was living the dream, or so it seemed. His bass fishing lure was going viral throughout the Southeast, with fishermen from Arkansas to South Carolina calling him to order the product by the dozens. Fishing forums were lit up with comments, questions and...