Distillations

The brands who win at social media have three things in common: They know how to engage with, entertain, and enlighten their audiences. That is, they see the medium for what it is, a way to interact with their audiences in a way that adds...
What is choice overload? Choice overload, which occurs when businesses needlessly inflate the number of options being considered while making a decision, is an albatross for small businesses. Having too many choices arises because small business owners refuse to focus on the areas of the...
Your content strategy ROI is an amalgam of your content efforts online and offline across the entirety of your business. Because content strategy is the glue that holds your content marketing efforts together, it makes sense to understand the invaluable role it plays in the...
Your brand story succinctly outlines your business’s reason for existing. An effective, compelling story creates resonance with your ideal customers and delivers top-of-mind awareness that drives return visits. Once you find your brand story, it helps cement in everyone’s mind—from owners to junior employees and...
Meaningful content helps your brand stand out in a crowded marketplace, one that sees millions of web pages and blog posts published each day. Creating content with meaning helps to grow your business’s reach, brand mentions, web traffic, and enhances your relevance online. In 2009...
I make a conscious effort to only work with founders who’ve developed a resilient mindset for small business success. From my experience, this mindset leads to small business owners not only having an unparalleled drive and determination to reach their goals, but also a willingness...
If your local business struggles to come up with content ideas, look closely for the small data surrounding your brand. From sales statistics to customer success metrics and leads from social, there is a lot of data all around that your business can use to...
Brands who don’t find success in content marketing have at least one thing in common: They either expect results too quickly or they have goals misaligned with their overall strategy. To avoid these results, align your content marketing to your brand’s goals. Hang around me...
I wrote about the selfie heard around the world nearly a decade ago, when the actress nearly broke the Internet after posting it on Twitter. This is the first time I’ve shared it on my blog, in part because I still get clients who ask...
Having led more than a dozen content teams in the last 15 years as a consultant has given me a unique perspective, allowing me to see what works, what doesn’t and who I couldn’t do without. I’ve learned that great content marketing is a force...