Distillations

Your content is coming together nicely. You’re happy with the foray into social media. The blogs are getting easier to write. Even better, the calls-to-action (CTA) are leading to conversions. Then it hits you: The one nut you’ve yet to crack is setting yourself apart...
In their haste to kill off SEO, content marketers and social media folks are cutting off their noses to spite their faces. Yes, content and social media are important and becoming more so every day, but the “SEO-is-dead, long-live-content” nonsense highlights a level of, dare...
Jon Cooper of Point Blank SEO brought his link-building wisdom to Dallas recently for the latest Dallas Fort Worth Search Engine Marketing Association (DFWSEM) meeting. As you might expect, the venue was standing-room only for the 19-year-old wunderkind of search engine optimization (SEO). You can...
Cy Nelson was living the dream, or so it seemed. His bass fishing lure was going viral throughout the Southeast, with fishermen from Arkansas to South Carolina calling him to order the product by the dozens. Fishing forums were lit up with comments, questions and...
I’ve written before that most businesses should think smaller, focus more on nailing the product or service instead of trying to make a huge splash in the market. For my money, the small business that does things right, even if doing so takes time, stands...
In the last blog, “Small Business Marketing Bloggers Are Missing The Mark,” I shared how small business owners need answers, but most of the information being offered by small business marketing folks is closer to advice, information than answers. What’s more, small businesses need help...
A blog is one of the simplest and most effective vehicles for small businesses to deliver compelling, engaging content to prospects and existing customers. Yet, several times a week I find myself talking to prospects who wonder how to get their business’ message out, but...
If content is all-important for connecting with and engaging prospects, a blog is the ideal vehicle for disseminating that content. While everyone under the sun is fixated upon inbound marketing, content marketing strategy and content strategy, and rightly so, let us not forget that each...
[Ed. note: I recently had the pleasure of hearing social media consultant Brent Csutoras speak at the Dallas Fort Worth Search Engine Marketing Association’s (DFWSEM) monthly meeting. Csutoras made a number of relevant points, but the one that resonated most with me was how social...
(This blog was originally posted last fall, but I decided to update it after recently getting a number of content marketing strategy questions and realizing the folks on the other end of the line had not done their homework.) I like challenges, and lately I’ve been...