Distillations

I’ve written before that most businesses should think smaller, focus more on nailing the product or service instead of trying to make a huge splash in the market. For my money, the small business that does things right, even if doing so takes time, stands...
In the last blog, “Small Business Marketing Bloggers Are Missing The Mark,” I shared how small business owners need answers, but most of the information being offered by small business marketing folks is closer to advice, information than answers. What’s more, small businesses need help...
A blog is one of the simplest and most effective vehicles for small businesses to deliver compelling, engaging content to prospects and existing customers. Yet, several times a week I find myself talking to prospects who wonder how to get their business’ message out, but...
If content is all-important for connecting with and engaging prospects, a blog is the ideal vehicle for disseminating that content. While everyone under the sun is fixated upon inbound marketing, content marketing strategy and content strategy, and rightly so, let us not forget that each...
[Ed. note: I recently had the pleasure of hearing social media consultant Brent Csutoras speak at the Dallas Fort Worth Search Engine Marketing Association’s (DFWSEM) monthly meeting. Csutoras made a number of relevant points, but the one that resonated most with me was how social...