Brands who don’t find success in content marketing have at least one thing in common: They either expect results too quickly or they have goals misaligned with their overall strategy. To avoid these results, align your content marketing to your brand’s goals. Hang around me...
I wrote about the selfie heard around the world nearly a decade ago, when the actress nearly broke the Internet after posting it on Twitter. This is the first time I’ve shared it on my blog, in part because I still get clients who ask...
Having led more than a dozen content teams in the last 15 years as a consultant has given me a unique perspective, allowing me to see what works, what doesn’t and who I couldn’t do without. I’ve learned that great content marketing is a force...
An email newsletter is an invaluable tool for communicating with customers and would-be customers. Whether your brand caters to the B2B or B2C market, email is one of the most popular and most successful methods of interacting with and engaging your customers online. Email newsletters...
A blog is one of the best ways to let the world know your idea or your product or services exists. In fact, each year, writers, thought leaders, small business owners and sundry other creatives credit creating a blog with helping their brand get noticed....
Give your business every chance of success by refusing to face the competition head on. Instead, make the competition play your game. A recent conversation with a local business owner reminded me of an article I read several years ago. The post, which highlighted how...
The Jobs-to-Be-Done framework has been a boon to my business and the businesses I work with daily. As a business strategist with nearly two decades of experience helping brands online and offline, one of the most disheartening occurrences I experience is telling business owners their...
In early June, a close friend and successful big-business consultant reached out for a mid-afternoon pep talk in advance of new product launch for his largest client. After nearly a year of work to get the product to the starting line, he sensed something was...
In the digital age, your personal brand is defined by your reputation (online and offline), your online profile and the content you share. By making it a habit to create and/or share best-in-class content and showing empathy by helping others do better at their jobs...
Since the summer of 2020, there has been renewed interest in helping Black-owned businesses. And while a lot of attention has been given to ensuring that they have access to the needed capital to start and grow businesses, my experience shows that just as much...