Distillations

“How can you tell us that brand relevance is important, but I see numerous examples of nondescript, undifferentiated brands everywhere I look?” asked a small business owner during the Q&A for a small business conference I spoke at in Athens, Ga. She had a point....
 In 2016, I was at Utah Olympic Park in Park City, Utah, on a daddy-daughter trip with my girls, when the limits of brand community hit me like a brick. I received a phone call from one of my clients; the person on the other...
One of the funnest activities I engage in with my clients is surreptitiously an exercise to highlight the importance of creating an indispensable brand. It begins with a series of questions about their brand. Who does it serve? What makes it special? How are their...
I still remember the first time I chose a domain name for my blog. It was the early aughts and I was laboring mightily to come up with a catchy name that adequately and accurately captured what my new business was about. Then, I had...
I first learned about Disruptive Innovation in the late 90’s after stumbling onto a nascent work by Harvard Business School professor Clayton Christensen, who, in his now-famous work “The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business,” detailed how small...
Looking for a way to simplify and document content strategy for your small business? A recent project I worked on for WordPress.com will be a boon, then. The content strategy template I wrote about and shared in the article will help you more easily ideate,...
Confession: While most of my work is as a content and brand consultant, the funnest, most fulling work I do is  helping startups and storied brands deliver a best-in-class new product launch strategy. In fact, most of the inquiries—by a long shot—I receive each month...
Content marketers have taken the storytelling bit too far. OK, your brand has a story. Now what? A good story is simply table stakes. The web is now littered with blog after blog highlighting instances of how storytelling is setting businesses of all types afire....
Quality content is accurate, applicable, accessible, actionable and authoritative. Brands who nail those five elements can be successful content marketers. In that way, quality content is a lot like an atomic clock: known primarily, but not entirely, for its accuracy....
The state of Texas has lost more than 15% of its restaurants, and more are likely to be shuttered, having fallen victim to the lockdown that ensued as a result of the COVID-19 pandemic....