Local retailers are looking to convince shoppers to return during the COVID-19 pandemic, but they face a tough task ahead. Despite being at wits-end after being cooped up for two months, people won’t easily cotton to the idea of spending any time soon, as fears...
A content strategy throughline refers to your brands focus on creating and sharing content that connects your brand’s goals with the needs of the audience. This results in heightened content performance, increased business success, and enviable levels of customer satisfaction. Legendary strength coach Mike Boyle...
Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for a given search query, we stand a much better chance of being rewarded with higher rankings in the SERPs,...
Why is becoming a better writer important? Because the ability to effectively distill, convey and share your ideas in a succinct fashion and with clarity is the hallmark of top communicators in any vertical. The best product doesn’t always win. The best message typically does. Becoming...
User manual for being sheltered in place with Ronell Smith from Ronell Smith I wrote this post three years ago, shortly after the COVID-19 shutdown began, when I learned that my family would be working, learning, and going to school from home. The user...
Looking for a marketing angle likely to yield high returns? The solution is right under your nose: pain point removal. Stop selling; start solving problems. Ever have one of those “attempting-to-drink-from-the-fire-hose” moments? Lately, I’ve had more than my fair share, including this one… “You know...
I’m a writer. Not a web content writer or web copywriter, but a writer, mind you. That sentence, however, tells an incomplete story. The work I do goes well beyond writing to include strategy (content and brand), business coaching, business advisor and speaker. So, you...
Customer experience is the lifeblood of any service- or product-related business. It accounts for the many and varied interactions a prospect or customer has with your brand, before, during and after they do business with you. If the experience is positive, you can earn a...
If you’re trying to build a corporate blog, don’t simply focus on the content you create and share. Focus, too, on having subject matter experts help you create accurate, high-quality content, and you’ll be ahead of the competition and further ensure your web copy gets...
Brands as publishers? Rubbish! Your brand doesn’t need to be a publisher to be successful at content marketing. In fact, publishing your own content could actually be a detriment to your business. I attacked the logic of brands as publishers before, making the point that...