Writing
If you’re trying to build a corporate blog, don’t simply focus on the content you create and share. Focus, too, on having subject matter experts help you create accurate, high-quality content, and you’ll be ahead of the competition and further...
Brands as publishers? Rubbish! Your brand doesn’t need to be a publisher to be successful at content marketing. In fact, publishing your own content could actually be a detriment to your business. I attacked the logic of brands as publishers...
How important is social media for small business owners? In a word, imperative. The platforms are too important for hearing from, learning about and getting to know your audience and would-be audience. What’s more, businesses not using social media are...
If you desire the be the best web strategist or foremost content expert, reading must be part of your personal content marketing plan. Being an avid reader came naturally to me, for my parents insisted that we always have a...
I became a content strategist by accident; I was very deliberate in finding my content strategy community online. It all began in 2010. One of my friends, an executive at a multi-billion-dollar outdoor brand, shared with me that online marketing...
Community building is all the rage today, and for good reason. A strong, vibrant community will take your business further than any other single element of content marketing. What’s more, community building is a key component of successful inbound marketing efforts, in...