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Writing
Why organizations that think like publishers—not advertisers—win trust, loyalty, and growth. For years we’ve been told that content is king. It’s catchy, but wrong. Content isn’t what you publish; it’s how you think about the experience you create. A content...
Six years in public service, media, and business taught me one thing: clarity beats volume. Here’s what I learned and what comes next. Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints isn’t among my favorite listens of...
Sometimes the hard stop is the only way forward. More than a decade ago, I sat in on a meeting where 10 people—agency staff and client representatives—spent over an hour agonizing about how the color of a homepage button might...
When you wake up each morning, your to-do list is already too long. But what if, instead of doing “a little bit of everything,” you tackled your most threatening problem first? I call that eating the frog. It’s hard, unpleasant,...
TL;DR: Disconfirmation bias—the tendency to undervalue evidence that contradicts our beliefs—can derail executive decision-making. Leaders who actively seek and engage with opposing viewpoints make more resilient strategic choices. What is disconfirmation bias? Disconfirmation bias is the cognitive tendency to dismiss...
Proximity bias in strategy is the tendency to lose sight of the bigger picture when you’re too close to a plan, product, or candidate. This happens everywhere in business and politics, and it’s one of the most common blind spots...
Several years ago, I visited a small tackle retailer in Branson, Mo., near Table Rock Lake. Though it was spring and the fish were biting, I was there for business—to learn how this 1,200-square-foot store thrived despite fierce competition from...
What is a point of differentiation (POD)? A Point of Differentiation (POD) is the unique value your business offers that your competitors don’t. It’s what makes your product, service, or brand memorable and desirable to your target audience. Why POD...
As a consultant, your personal brand is crucial to your success—and a key component of that brand is your worldview. This isn’t just a buzzword; it’s a guiding principle that influences your approach to business, decision-making, and client interactions. Let’s...
Many small business owners think they need to scale to compete with larger companies. They imagine growing bigger, serving more customers, and automating processes will lead to success. But what if scaling your business leads you down the wrong path?...
