Writing
Many small business owners think they need to scale to compete with larger companies. They imagine growing bigger, serving more customers, and automating processes will lead to success. But what if scaling your business leads you down the wrong path?...
The newly redesigned WordPress.com Learn Hub is the culmination of years of hard work by several talented teams inside the brand; I’m proud to have played a role in its execution. The hub now features a clean, intuitive design, more...
Yes, branding is important for your small business, too. No matter how many times I tell small business owners that “branding is like the air in your lungs, essential for your survival,” they still think of it as something they’ll...
In my experience of working with hundreds of brands over the last 15+ years, there are three things businesses get wrong when it comes to brand building. And these are businesses of all sizes, not simply small businesses. The No....
In a recent blog, I wrote about the need for small business owners to eat the frog, tackling their most important challenges early and often. Doing so helps better ensure their long-term survival, but it requires attentiveness to what kills...
Social psychology teaches us that panhandlers asking for specific amounts of money are typically far more likely to receive a handout. A specific ask conveys an effort to complete a clear-cut task, which makes it easier for normally apathetic passersby...
How innovation and unique branding give small businesses an unfair advantage I’ve been blessed to work with some amazing brands over the last fifteen years, many of which weren’t even around when I was born. I can still remember sitting...
Demystifying the power of branding “What is branding, anyway?” That’s one of the most-asked questions I get from small business owners. “A brand refers to the unique, intangible, and often indiscernible, association prospects and customers have regarding your products and...
My opening to the group of entrepreneurs I spoke to earlier this week was “You must build a brand. The success of your business depends on it.” During the talk, sponsored by Selph Marketing, I shared how-to advice on a...
Many years ago, during an initial client engagement, the Chief Marketing Officer (CMO) for the brand I was about to start working with shared a user manual of sorts with me and his then-new team. Having never seen such a...