Writing
Small business owners can learn a lot from the nation’s most ubiquitous coffee retailer, Starbucks. The brand’s coffee is table stakes. Their real business is creating an enviable customer experience, high levels of customer service, and delivering the additional products...
There are few easy wins in content marketing, especially given how crowded most verticals and categories are today. But one word that comes up often when discussing successful businesses is consistency, in large part because consistency wins for small businesses....
Few things hobble businesses quicker than poor decision-making. That’s why I encourage businesses to employ the 90/10 strategy for decision-making. It boils down to making sure that nine out of 10 of your decisions are as sound as possible. This...
I make a conscious effort to only work with founders who’ve developed a resilient mindset for small business success. From my experience, this mindset leads to small business owners not only having an unparalleled drive and determination to reach their...
Give your business every chance of success by refusing to face the competition head on. Instead, make the competition play your game. A recent conversation with a local business owner reminded me of an article I read several years ago....
The Jobs-to-Be-Done framework has been a boon to my business and the businesses I work with daily. As a business strategist with nearly two decades of experience helping brands online and offline, one of the most disheartening occurrences I experience...
Since the summer of 2020, there has been renewed interest in helping Black-owned businesses. And while a lot of attention has been given to ensuring that they have access to the needed capital to start and grow businesses, my experience...
In a few short days, a content-first web design project I’ve overseen for months will be completed and I will be a happy man. Not because it was daunting, mind you. It was challenging, yes, but what made it worthwhile...
One of the funnest activities I engage in with my clients is surreptitiously an exercise to highlight the importance of creating an indispensable brand. It begins with a series of questions about their brand. Who does it serve? What makes...
I first learned about Disruptive Innovation in the late 90’s after stumbling onto a nascent work by Harvard Business School professor Clayton Christensen, who, in his now-famous work “The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You...