Writing
Across the country, smart small business responses to COVID-19 are desperately needed. Small businesses are hurting. The COVID-19 pandemic has thrown healthcare and the economy into a tailspin that’ll take us years to recover from. But no group is being...
Your small business’s response to the COVID-19 pandemic will likely determine how well your brand comes out of it on the other side. With much of the country shut down for school, travel and work, would-be consumers suddenly have lots...
Local retailers are looking to convince shoppers to return during the COVID-19 pandemic, but they face a tough task ahead. Despite being at wits-end after being cooped up for two months, people won’t easily cotton to the idea of spending...
Customer experience is the lifeblood of any service- or product-related business. It accounts for the many and varied interactions a prospect or customer has with your brand, before, during and after they do business with you. If the experience is...