Writing
I wrote about the selfie heard around the world nearly a decade ago, when the actress nearly broke the Internet after posting it on Twitter. This is the first time I’ve shared it on my blog, in part because I...
Having led more than a dozen content teams in the last 15 years as a consultant has given me a unique perspective, allowing me to see what works, what doesn’t and who I couldn’t do without. I’ve learned that great...
An email newsletter is an invaluable tool for communicating with customers and would-be customers. Whether your brand caters to the B2B or B2C market, email is one of the most popular and most successful methods of interacting with and engaging...
A blog is one of the best ways to let the world know your idea or your product or services exists. In fact, each year, writers, thought leaders, small business owners and sundry other creatives credit creating a blog with...
Give your business every chance of success by refusing to face the competition head on. Instead, make the competition play your game. A recent conversation with a local business owner reminded me of an article I read several years ago....
The Jobs-to-Be-Done framework has been a boon to my business and the businesses I work with daily. As a business strategist with nearly two decades of experience helping brands online and offline, one of the most disheartening occurrences I experience...
In early June, a close friend and successful big-business consultant reached out for a mid-afternoon pep talk in advance of new product launch for his largest client. After nearly a year of work to get the product to the starting...
In today’s digital age, your personal brand is more than just a professional reputation—it’s how you present yourself online and offline. Whether through the content you share, the reputation you build, or the relationships you foster, personal branding has become...
Since the summer of 2020, there has been renewed interest in helping Black-owned businesses. And while a lot of attention has been given to ensuring that they have access to the needed capital to start and grow businesses, my experience...
The key to a successful podcast is the host, not the guests. Amazing podcast hosts are facile interviewers able to pull the most pertinent information from subjects, even those who are interviewed frequently. If you want to become one of...