Writing
In today’s digital age, your personal brand is more than just a professional reputation—it’s how you present yourself online and offline. Whether through the content you share, the reputation you build, or the relationships you foster, personal branding has become...
Since the summer of 2020, there has been renewed interest in helping Black-owned businesses. And while a lot of attention has been given to ensuring that they have access to the needed capital to start and grow businesses, my experience...
The key to a successful podcast is the host, not the guests. Amazing podcast hosts are facile interviewers able to pull the most pertinent information from subjects, even those who are interviewed frequently. If you want to become one of...
Industry averages are important benchmarks used to help your small business make comparisons of key metrics to other businesses in your vertical. If you don’t understand industry averages for your business, it’s time to get educated on the numbers. An...
To get at the truth of how customers view your products or services, learn to ask the next question. As a newspaper reporter with no formal training, the most challenging part of my job initially was accosting people for interviews....
Part of earning and keeping the attention of your audience is having them trust that you won’t waste their time with verbosity. If you’re looking to write tighter, allowing your brand to keep the attention of your audience, spend less...
Many small business owners don’t think branding is essential to their success. They think of branding as something big companies do. They assume that their customers know who they are based on what they sell or the services they provide....
The story of how I learned that going viral is overrated is as painful as it is vivid in mind years after the incident. It begins with a Midwestern friend and fellow angler who was enjoying a comfortable retirement until...
I learned to appreciate the priority of proofing and editing my work the hard way: by making a careless error in a popular local newspaper. Dot Barrett seems like an easy enough name to remember, but thanks to my carelessness...
A popular refrain goes, “If it was easy, everyone would be doing it.” The saying is as true in life as it is in business. The statement is also true for content strategy, for it is talked about more often...