Writing
[updated 03-31-2023] Most brands’ content marketing fails because it lacks adherence to solutions ideally suited to their businesses. That is, they’re trying to execute a strategy that’s not optimized for the content marketing success they hope to enjoy. Simply put,...
As a digital marketer, brand strategist, writer, and editor for more than a 15 years, I’m not used to being stumped by a question. But there it was, a high and tight fastball careening my way, courtesy of a coworker....
In a few short days, a content-first web design project I’ve overseen for months will be completed and I will be a happy man. Not because it was daunting, mind you. It was challenging, yes, but what made it worthwhile...
Content should be an asset for your brand, not a chore. However, to make it work for your business, you must realize that content is everything. It’s also all-important, meaning that it helps to fuel all areas of your business,...
“How can you tell us that brand relevance is important, but I see numerous examples of nondescript, undifferentiated brands everywhere I look?” asked a small business owner during the Q&A for a small business conference I spoke at in Athens,...
In 2016, I was at Utah Olympic Park in Park City, Utah, on a daddy-daughter trip with my girls, when the limits of brand community hit me like a brick. I received a phone call from one of my clients;...
One of the funnest activities I engage in with my clients is surreptitiously an exercise to highlight the importance of creating an indispensable brand. It begins with a series of questions about their brand. Who does it serve? What makes...
I still remember the first time I chose a domain name for my blog. It was the early aughts and I was laboring mightily to come up with a catchy name that adequately and accurately captured what my new business...
I first learned about Disruptive Innovation in the late 90’s after stumbling onto a nascent work by Harvard Business School professor Clayton Christensen, who, in his now-famous work “The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You...
Looking for a way to simplify and document content strategy for your small business? A recent project I worked on for WordPress.com will be a boon, then. The content strategy template I wrote about and shared in the article will...