Writing
Confession: While most of my work is as a content and brand consultant, the funnest, most fulling work I do is helping startups and storied brands deliver a best-in-class new product launch strategy. In fact, most of the inquiries—by a...
Across the country, smart small business responses to COVID-19 are desperately needed. Small businesses are hurting. The COVID-19 pandemic has thrown healthcare and the economy into a tailspin that’ll take us years to recover from. But no group is being...
Create shorter content. That’s the frequent answer I give to brands looking to grow their reach via content marketing. Typically, a look of shock washes across their faces as they envision the SEO value lost from not being able to...
There are no magical best times to tweet, according to research by Perficient, a digital consulting firm. Despite the vast changes taking place on Twitter/X, it remains a viable place for small business owners to share news and updates regarding...
I’ve learned a lot in the last few years, much of it has helped me become a better content strategist, writer and speaker. Even the frustrating stuff has made me a better and a more qualified evaluator of the marketplace...
Email typos make your brand look sloppy and unprofessional. As an editor, strategist, and writer with more than 15 years of experience editing magazines, newspapers and news sites, blogs, emails, e-books, landing pages, white papers, case studies, video and podcast...
The current landscape for employment makes it a priority to find a way to set yourself apart when applying for content marketing jobs. Over the last several months, a large number of digital-first brands—including Shopify, Facebook, and Twitter—have shed jobs...