Writing
I still remember the first time I chose a domain name for my blog. It was the early aughts and I was laboring mightily to come up with a catchy name that adequately and accurately captured what my new business...
I first learned about Disruptive Innovation in the late 90’s after stumbling onto a nascent work by Harvard Business School professor Clayton Christensen, who, in his now-famous work “The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You...
Looking for a way to simplify and document content strategy for your small business? A recent project I worked on for WordPress.com will be a boon, then. The content strategy template I wrote about and shared in the article will...
Confession: While most of my work is as a content and brand consultant, the funnest, most fulling work I do is helping startups and storied brands deliver a best-in-class new product launch strategy. In fact, most of the inquiries—by a...
Across the country, smart small business responses to COVID-19 are desperately needed. Small businesses are hurting. The COVID-19 pandemic has thrown healthcare and the economy into a tailspin that’ll take us years to recover from. But no group is being...
Create shorter content. That’s the frequent answer I give to brands looking to grow their reach via content marketing. Typically, a look of shock washes across their faces as they envision the SEO value lost from not being able to...
There are no magical best times to tweet, according to research by Perficient, a digital consulting firm. Despite the vast changes taking place on Twitter/X, it remains a viable place for small business owners to share news and updates regarding...