Services

Consulting

As it regards assisting businesses, I have a singular goal: To help brands recognize and enjoy the surest course to success.

In large part that entails getting stakeholders to lose their obsession with the shiny elements of marketing and instead focus on those aspects that’ll move the needle for the brand.

Content Development

Any brand endeavoring to create valuable content for its audience would do well to steal an idea from Greek physician Hippocrates, who famously said, “First, do no harm.”

I work with brands of all sizes to help them recognize the value of worthwhile content, in addition to assisting them in the content creation process.

Speaking

Teaching is a huge passion of mine.

I’ve found that public speaking is one of the most effective vehicles for exercising this gift, which I use to share ideas and elucidate concepts that enable others to be more effective in their work.

The lack of scale advantage for small businesses

Your small business does not have to scale; in fact, the lack of scale can be a competitive advantage. If your core product or service doesn’t scale well or easily, you can count on keeping much of the competition—who are often focused squarely on scale and profits—away. While scalability of your internal processes and technology…

Five tips for preventing costly email typos

Email typos make your brand look sloppy and unprofessional. As an editor, strategist, and writer with more than 15 years of experience editing magazines, newspapers and news sites, blogs, emails, e-books, landing pages,white papers, case studies, video and podcast transcripts, emails, and email newsletters, I’ve encountered millions of typos and grammar faux pas. After a…

How to stand out when applying for content marketing jobs

The current landscape for employment makes it a priority to find a way to set yourself apart when applying for content marketing jobs. Over the last several months, a large number of digital-first brands—including Shopify, Facebook, and Twitter—have shed jobs at an alarming rate. This means anyone looking for work in the current market would…

The SEO’s Guide to Content Marketing for SEO Has Finally Arrived

It’s always great to see a huge project you’ve worked on come to fruition. Moz’s Beginner’s Guide to Content Marketing for SEO is one such effort.

The State’s Response to COVID-19 Has Already Claimed 15,000 Texas Restaurants

The state of Texas has lost more than 15% of its restaurants, and more are likely to be shuttered, having fallen victim to the lockdown that ensued as a result of the COVID-19 pandemic.

What’s Your Small Business’s Response to COVID-19?

Your small business’s response to the COVID-19 pandemic will likely determine how well your brand comes out of it on the other side. With much of the country shut down for school, travel and work, would-be consumers suddenly have lots of time on their hands. Not surprisingly, some of that time will be spent looking…