Services

Consulting

As it regards assisting businesses, I have a singular goal: To help brands recognize and enjoy the surest course to success.

In large part that entails getting stakeholders to lose their obsession with the shiny elements of marketing and instead focus on those aspects that’ll move the needle for the brand.

Content Development

Any brand endeavoring to create valuable content for its audience would do well to steal an idea from Greek physician Hippocrates, who famously said, “First, do no harm.”

I work with brands of all sizes to help them recognize the value of worthwhile content, in addition to assisting them in the content creation process.

Speaking

Teaching is a huge passion of mine.

I’ve found that public speaking is one of the most effective vehicles for exercising this gift, which I use to share ideas and elucidate concepts that enable others to be more effective in their work.

The State’s Response to COVID-19 Has Already Claimed 15,000 Texas Restaurants

The state of Texas has lost more than 15% of its restaurants, and more are likely to be shuttered, having fallen victim to the lockdown that ensued as a result of the COVID-19 pandemic.

What’s Your Small Business’s Response to COVID-19?

Your small business’s response to the COVID-19 pandemic will likely determine how well your brand comes out of it on the other side. With much of the country shut down for school, travel and work, would-be consumers suddenly have lots of time on their hands. Not surprisingly, some of that time will be spent looking…

How Small Business Owners Can Convince Shoppers to Return

Local retailers are looking to convince shoppers to return during the COVID-19 pandemic, but they face a tough task ahead. Despite being at wits-end after being cooped up for two months, people won’t easily cotton to the idea of spending any time soon, as fears about the virus are now being outweighed by concerns over…

Make Content Strategy a Through Line for Your Brand

Legendary strength coach Mike Boyle tells the story of a young athlete who reports not being able to tolerate squats. “They make my back hurt,” he says. The coach wisely asks for a demonstration. “Squats don’t hurt your back,” said Boyle after seeing the athlete’s improper squat. “What you’re doing and calling a squat is…

How To Easily Create A 10X Content Experience

A 10x content experience refers to the entirety of the experience your brand creates and shares online and offline with prospects and customers. While 10x content points to information and messaging that is the best of its class, a 10X content experience means every interaction anyone has with your brand is a best-in-class experience. That is, everything from brand logos to blog posts, reviews, customer service, delivery of the product or service, and all that follows in between, is 10x. The best.

10 Tips: The Smart Small Business Responses to COVID-19

Small businesses across the U.S. are hurting. The COVID-19 pandemic has thrown healthcare and the economy into a tailspin that’ll take us years to recover from. But no group is being battered more right now than small business, which forms the backbone of the economy. Many are struggling to keep the lights on and ride…