As it regards assisting businesses, I have a singular goal: To help brands recognize and enjoy the surest course to success.
In large part that entails getting stakeholders to lose their obsession with the shiny elements of marketing and instead focus on those aspects that’ll move the needle for the brand.
Any brand endeavoring to create valuable content for its audience would do well to steal an idea from Greek physician Hippocrates, who famously said, “First, do no harm.”
I work with brands of all sizes to help them recognize the value of worthwhile content, in addition to assisting them in the content creation process.
Teaching is a huge passion of mine.
I’ve found that public speaking is one of the most effective vehicles for exercising this gift, which I use to share ideas and elucidate concepts that enable others to be more effective in their work.
The brands who win at social media have three things in common: They know how to engage with, entertain, and enlighten their audiences. That is, they see the medium for what it is, a way to interact with their audiences in a way that adds value to their lives. This is what gets brands noticed…
Choice overload is an albatross for small businesses. Having too many choices arises because small business owners refuse to focus on the areas of the business that matter. Be keen to limit the false choices that crop up like weeds and choke out success. While coaching my daughter’s softball team in the fall, me and…
Your content strategy ROI is an amalgam of your content efforts online and offline across the entirety of your business. Because content strategy is the glue that holds your content marketing efforts together, it makes sense to understand the invaluable role it plays in the overall success of your brand. Recently, I was seated at…
Your brand story succinctly outlines your business’s reason for existing. An effective, compelling story creates resonance with your ideal customers and delivers top-of-mind awareness that drives return visits. Once you find your brand story, it helps cement in everyone’s mind—from owners to junior employees and brand advocates—the importance of your place in the market. Recently,…
Meaningful content helps your brand stand out in a crowded marketplace, one that sees millions of web pages and blog posts published each day. Creating content with meaning helps to grow your business’s reach, brand mentions, web traffic, and enhances your relevance online. In 2009 Fletcher Cleaves was a top high school football prospect ready…
I make a conscious effort to only work with founders who’ve developed a resilient mindset for small business success. From my experience, this mindset leads to small business owners not only having an unparalleled drive and determination to reach their goals, but also a willingness to look beyond any challenges to see opportunity. Several years…
