Services

Consulting

As it regards assisting businesses, I have a singular goal: To help brands recognize and enjoy the surest course to success.

In large part that entails getting stakeholders to lose their obsession with the shiny elements of marketing and instead focus on those aspects that’ll move the needle for the brand.

Content Development

Any brand endeavoring to create valuable content for its audience would do well to steal an idea from Greek physician Hippocrates, who famously said, “First, do no harm.”

I work with brands of all sizes to help them recognize the value of worthwhile content, in addition to assisting them in the content creation process.

Speaking

Teaching is a huge passion of mine.

I’ve found that public speaking is one of the most effective vehicles for exercising this gift, which I use to share ideas and elucidate concepts that enable others to be more effective in their work.

How To Easily Create A 10X Content Experience

It’s not enough to create 10x content. In today’s hyper-competitive, content-heavy marketing environment, your brand needs to be 10x, meaning it’s products or services far surpass anything in the category. It means the level of quality, the level of service, and the commitment to a remarkable customer experience is so strong that it blows away anything else.

How To Stand Out When Applying For Content Marketing Jobs

You’re ready to move on from your current content marketing job. There is little room for growth, the pay is so-so and the work is mind-numbingly boring. Congratulations! You could not have picked a better time to begin your job search. The economy is growing at a steady clip and, most importantly, companies are showing…

Be the Best Answer: Use Journalism Tactics to Apply Search Intent Insights

Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for a given search query, we stand a much better chance of being rewarded with higher rankings in the SERPs, and earning the click.

Why Pain Point Removal Is Key to Content Marketing Success

Looking for a marketing angle likely to yield high returns? The solution is right under your nose: pain point removal. Stop selling; start solving problems. Ever have one of those “attempting-to-drink-from-the-fire-hose” moments? Lately, I’ve had more than my fair share, including this one… “You know what I don’t get about content marketing, Ronell?,” said John,…

What is Quality Content?

Quality content is, first and foremost, accurate. If the information you share is not accurate, it cannot be deemed quality content, no matter how well-written, designed or promoted it might be. In that way, quality content is a lot like an atomic clock: known primarily, but not entirely, for its accuracy. There are certainly other…

Why Personal Branding Is Invaluable in the Digital Age

In the digital marketing age, your personal brand is defined by your reputation, your online profile and the content you share. By making it a habit to create and/or share best-in-class content and showing empathy for helping others do better at their jobs or businesses, you’re ensuring your personal brand becomes respected and sought after by…