As it regards assisting businesses, I have a singular goal: To help brands recognize and enjoy the surest course to success.
In large part that entails getting stakeholders to lose their obsession with the shiny elements of marketing and instead focus on those aspects that’ll move the needle for the brand.
Any brand endeavoring to create valuable content for its audience would do well to steal an idea from Greek physician Hippocrates, who famously said, “First, do no harm.”
I work with brands of all sizes to help them recognize the value of worthwhile content, in addition to assisting them in the content creation process.
Teaching is a huge passion of mine.
I’ve found that public speaking is one of the most effective vehicles for exercising this gift, which I use to share ideas and elucidate concepts that enable others to be more effective in their work.
Yes, branding is important for your small business, too. No matter how many times I tell small business owners that “branding is like the air in your lungs, essential for your survival,” they still think of it as something they’ll do later, once they are bigger or more profitable. They lack an understanding of the…
In my experience of working with hundreds of brands over the last 15+ years, there are three things businesses get wrong when it comes to brand building. And these are businesses of all sizes, not simply small businesses. The No. 1 thing businesses get wrong is in not clearly understanding the value of having a…
In a recent blog, I wrote about the need for small business owners to eat the frog, tackling their most important challenges early and often. Doing so helps better ensure their long-term survival, but it requires attentiveness to what kills small businesses and, more specifically, what poses the greatest threat to their specific business. The…
Your top priority as a small business owner: eat the frog. The most important task for a small business owner is to solve the biggest issue impacting your brand at a given time. Yes, there will be many challenges your businesses face at once, but by focusing on the No. 1 most pressing issue you…
As a consultant, your personal brand matters a lot. And a key component of your brand is your worldview. This is not simply a buzzword; it’s a guiding principle that influences your approach to business. Let’s break down what a worldview is, why you need one, and how it can help you attract customers. If…
Social psychology teaches us that panhandlers asking for specific amounts of money are typically far more likely to receive a handout. A specific ask conveys an effort to complete a clear-cut task, which makes it easier for normally apathetic passersby to assist in what they might now view as a worthwhile effort. This psychology works…
