As it regards assisting businesses, I have a singular goal: To help brands recognize and enjoy the surest course to success.
In large part that entails getting stakeholders to lose their obsession with the shiny elements of marketing and instead focus on those aspects that’ll move the needle for the brand.
Any brand endeavoring to create valuable content for its audience would do well to steal an idea from Greek physician Hippocrates, who famously said, “First, do no harm.”
I work with brands of all sizes to help them recognize the value of worthwhile content, in addition to assisting them in the content creation process.
Teaching is a huge passion of mine.
I’ve found that public speaking is one of the most effective vehicles for exercising this gift, which I use to share ideas and elucidate concepts that enable others to be more effective in their work.
What is a point of differentiation (POD)? A Point of Differentiation (POD) is the unique value your business offers that your competitors don’t. It’s what makes your product, service, or brand memorable and desirable to your target audience. Why POD matters Most small businesses don’t fail because their products are bad. They fail because no…
As a consultant, your personal brand is crucial to your success—and a key component of that brand is your worldview. This isn’t just a buzzword; it’s a guiding principle that influences your approach to business, decision-making, and client interactions. Let’s break down what a worldview is, why you need one, and how it can help…
Your top priority as a small business owner: eat the frog. The most important task for a small business owner is to solve the biggest issue impacting your brand at a given time. Yes, there will be many challenges your businesses face at once, but by focusing on the No. 1 most pressing issue you…
Many small business owners think they need to scale to compete with larger companies. They imagine growing bigger, serving more customers, and automating processes will lead to success. But what if scaling your business leads you down the wrong path? What if the best path to long-term success is to focus on the things that…
The newly redesigned WordPress.com Learn Hub is the culmination of years of hard work by several talented teams inside the brand; I’m proud to have played a role in its execution. The hub now features a clean, intuitive design, more user-friendly videos, and a wealth of information tailored for its core audience: beginner and intermediate…
Yes, branding is important for your small business, too. No matter how many times I tell small business owners that “branding is like the air in your lungs, essential for your survival,” they still think of it as something they’ll do later, once they are bigger or more profitable. They lack an understanding of the…
