As it regards assisting businesses, I have a singular goal: To help brands recognize and enjoy the surest course to success.
In large part that entails getting stakeholders to lose their obsession with the shiny elements of marketing and instead focus on those aspects that’ll move the needle for the brand.
Any brand endeavoring to create valuable content for its audience would do well to steal an idea from Greek physician Hippocrates, who famously said, “First, do no harm.”
I work with brands of all sizes to help them recognize the value of worthwhile content, in addition to assisting them in the content creation process.
Teaching is a huge passion of mine.
I’ve found that public speaking is one of the most effective vehicles for exercising this gift, which I use to share ideas and elucidate concepts that enable others to be more effective in their work.
Most small business owners focus on building a better product. They’d see better results by creating a differentiated product. Different is better when it comes to products and services in competitive verticals. It’s why one of my first tasks when working with small business owners is to help them develop a point of differentiation (POD)….
Many small business owners don’t think branding is essential to their success. They think of branding as something big companies do. They assume that their customers know who they are based on what they sell or the services they provide. That is, until a prospect, who has never heard of them, shows up and asks…
The story of how I learned that going viral is overrated is as painful as it is vivid in mind years after the incident. It begins with a Midwestern friend and fellow angler who was enjoying a comfortable retirement until I chose to fish with one of his hair jigs on a fishing trip that…
I learned to appreciate the priority of proofing and editing my work the hard way: by making a careless error in a popular local newspaper. Dot Barrett seems like an easy enough name to remember, but thanks to my carelessness her name ran as “Dott Barrett” in a voter registration story under my byline. Though…
A popular refrain goes, “If it was easy, everyone would be doing it.” The saying is as true in life as it is in business. The statement is also true for content strategy, for it is talked about more often than it’s used effectively. Everyone seems to realize that a sound content strategy makes your…
In college, I studied Disruptive Innovation, the theory pioneered by legendary Harvard Business School professor Clayton Christensen to describe how new entrants to a sector initially thrive to meet the under-served parts of the market but quickly move upstream upon gaining traction. When they move upstream, however, the encounter entrenched market leaders who’ve often dominated…
