Fix the message. Align the plan. Ship what moves the needle.
If you’re tired of publishing more and getting less—thin engagement, poor ROI, and content that doesn’t affect revenue—let’s change the approach. I work with a select number of brands to build strategy-first programs that grow reach, relevance, authority, and revenue.
Outcomes you can expect
- Message–market clarity: what to say, who it’s for, and why it wins.
- Efficient publishing: fewer assets, higher impact—no “more posts” treadmill.
- Search & authority growth: compound gains in qualified traffic and credibility.
- Meaningful measurement: metrics tied to pipeline, retention, and revenue.
Who this is for
- SMBs and enterprise teams that want a repeatable, ROI-driven content engine.
- Leaders ready to move beyond “content for content’s sake”.
- Brands willing to choose focus over volume.
Engagement options
Content audit
A deep review of your site and key channels. You get a concise report that shows what to keep, improve, repurpose, and retire—plus the priority roadmap to act immediately.
- Current performance analysis (topics, formats, search visibility, gaps)
- Voice, positioning, and UX notes that affect conversion
- “Stop / Start / Double-down” recommendations with effort vs. impact
Content strategy plan
A complete, practical plan that aligns message, audience, and channels so your team can execute with confidence.
- Core messaging & narrative: promise, proof, and differentiators
- Audience map: needs, jobs-to-be-done, and content journey
- Search & authority strategy (topics, clusters, and internal linking)
- Editorial style guide + reusable content brief template
- 90-day content calendar with owners, cadence, and distribution
Content strategy consulting (ongoing advisory)
Hands-on guidance to keep the strategy honest and effective as you execute.
- Monthly planning and editorial reviews
- Message tuning for high-stakes assets (product pages, launches, thought leadership)
- Measurement reviews and iteration based on what’s working
How we’ll work
- Discovery: brief intake, analytics and content access, stakeholder interviews
- Diagnosis: audit findings and priority roadmap
- Design: strategy plan and enablement (guides, briefs, calendar)
- Enable: train team, launch the first 90-day program
- Optimize: monthly reviews tied to outcomes that matter
Why me
- 25+ years helping B2C brands grow with message-first strategy
- Proven POV on what works (e.g., The production mindset is ruining content marketing)
- Speaking & teaching: see speaker & emcee for stages and topics
Next step
If you’re ready to trade volume for results, let’s map a content strategy that compounds.