I mentioned a similar approach earlier, which is ideal for the smallest companies. I think this effort plays into a much broader strategy for larger brands.)<\/em><\/p>\n\n\n\nDepending on your budget and their location, you could either have a small camera crew visit their office or walk them through how to shoot what you need on their mobile devices. You could also provide them with a script.<\/p>\n\n\n\n
Here’s the kicker<\/strong>: During the video, they are not allowed to talk about your brand, product or service in any way shape or form. The goal is to get video of them going about their day, at home and at work, as they share what makes them tick, what’s important to them, who they are and why they do what they do.<\/p>\n\n\n\nThis is their story, remember? And as such, your brand is a bit player, not a\/the star. Also, the lack of a mention washes away any suspicion viewers might have of your brand’s motives. Most important, however, you get a real, authentic success story on your website and domain, so the implication is that your brand was a helper in this heroic journey.<\/p>\n\n\n\n
If this post accomplishes anything, my wish is that it makes clear how necessary and how realistic it is for your brand to create meaningful content.<\/p>\n","protected":false},"excerpt":{"rendered":"
Meaningful content helps your brand stand out in a crowded marketplace, one that sees millions of web pages and blog posts published each day. Creating content with meaning helps to grow your business’s reach, brand mentions, web traffic, and enhances your relevance online. In 2009 Fletcher Cleaves was a top high school football prospect ready…<\/p>\n","protected":false},"author":4,"featured_media":65501,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[95],"tags":[],"yoast_head":"\n
Create meaningful content - RonellSmith.com<\/title>\n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n