{"id":65647,"date":"2024-01-23T10:23:02","date_gmt":"2024-01-23T14:23:02","guid":{"rendered":"https:\/\/ronellsmith.com\/?p=65647"},"modified":"2024-01-23T10:23:04","modified_gmt":"2024-01-23T14:23:04","slug":"small-business-content-marketing","status":"publish","type":"post","link":"https:\/\/ronellsmith.com\/blog\/small-business-content-marketing\/","title":{"rendered":"Three hallmarks of successful small business content marketing"},"content":{"rendered":"

What is successful small business content marketing?<\/h2>\n

Your customers come looking for your products and services because of a challenge that\u2019s arisen; to earn their business, focus on earning their trust and\u2014most importantly\u2014their attention. Successful small business content marketing involves the creation of content that earns attention, trust, and conversions. Furthermore, it contains at least one of what I call the 3 I\u2019s: inspiration, immediacy, and indispensability. Add at least one of these elements to the content you create and share to increase your business\u2019s chances of success.<\/p>\n

\"Notepad<\/p>\n

The 3 I\u2019s of successful small business content marketing<\/h2>\n

1 – Immediacy<\/h3>\n

Content that\u2019s immediately relevant is a huge boon to your audience. It hits them in a way that says you know them, their needs, and feel their pain. The simplest way to bake immediacy into your content is to think of a single person your product or service is uniquely suited for, then ask yourself, \u201cWhat\u2019s the No. 1 question they have when selecting a product or service such as mine.\u201d<\/p>\n

A great example of how brands used immediacy to win customers to their business what how small businesses advertised their safety protocols\u2014e.g., “We require masks,” “We practice safe distancing,” etc.\u2014during the COVID-19 pandemic. This had the effect of making customers feel immediately at ease  should they venture out to shop or dine. By focusing on immediacy, you\u2019re making your customers\u2019 needs a priority, the hallmark of successful brands.<\/p>\n

2 – Inspiration<\/h3>\n

I\u2019ve written before that your content needs meaning to stand out<\/a> in the crowded digital world, where millions of blog posts are published daily. When you create and share content that inspires, you\u2019re elevating your brand above the noise with a message that makes would-be customers not only feel good about themselves, but they also feel good about your brand as well.
Columbia Sportswear, for example, does an excellent job of inspiring customers with their videos, which make you forget they are trying to sell apparel and footwear as you\u2019re caught up in the excitement of the activities taking place on the screen. Whether you own a restaurant, a dental office or a retail store, you can create similarly inspiring content with a little forethought and a iPhone.<\/p>\n

3 – Indispensability<\/h3>\n

As a consultant<\/a>, I\u2019m always asking business owners to think about life for their customers or prospects if the former\u2019s business did not exist. Start applying the same logic to the information you share. Make certain that each blog, video, or social media post you share adds value to prospects and customers’ lives, whether in answering a question, solving a challenge or helping them in some meaningful way.
The simplest way to achieve this goal consistently is to think, while creating content, \u201cWhat can I do to make this content so valuable that prospects think they\u2019d be worse off if they didn\u2019t read, watch or listen to it?\u201d<\/p>\n

What\u2019s your opinion on my three I\u2019s concept of successful small business content marketing.<\/p>\n

(Photo by Jan Kah\u00e1nek<\/a> on <\/em>Unsplash<\/em>)<\/a><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

What is successful small business content marketing? Your customers come looking for your products and services because of a challenge that\u2019s arisen; to earn their business, focus on earning their trust and\u2014most importantly\u2014their attention. Successful small business content marketing involves the creation of content that earns attention, trust, and conversions. Furthermore, it contains at least…<\/p>\n","protected":false},"author":4,"featured_media":65656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[95],"tags":[],"yoast_head":"\nThree hallmarks of successful small business content marketing - RonellSmith.com<\/title>\n<meta name=\"description\" content=\"Successful small business content marketing contains helps brands earn attention, engagement, trust, and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ronellsmith.com\/blog\/small-business-content-marketing\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Three hallmarks of successful small business content marketing - RonellSmith.com\" \/>\n<meta name=\"twitter:description\" content=\"Successful small business content marketing contains helps brands earn attention, engagement, trust, and conversions.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ronellsmith.com\/wp-content\/uploads\/2024\/01\/jan-kahanek-g3O5ZtRk2E4-unsplash1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ronellsmith\" \/>\n<meta name=\"twitter:site\" content=\"@ronellsmith\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ronell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ronellsmith.com\/blog\/small-business-content-marketing\/\",\"url\":\"https:\/\/ronellsmith.com\/blog\/small-business-content-marketing\/\",\"name\":\"Three hallmarks of successful small business content marketing - 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