Services

Consulting

As it regards assisting businesses, I have a singular goal: To help brands recognize and enjoy the surest course to success.

In large part that entails getting stakeholders to lose their obsession with the shiny elements of marketing and instead focus on those aspects that’ll move the needle for the brand.

Content Development

Any brand endeavoring to create valuable content for its audience would do well to steal an idea from Greek physician Hippocrates, who famously said, “First, do no harm.”

I work with brands of all sizes to help them recognize the value of worthwhile content, in addition to assisting them in the content creation process.

Speaking

Teaching is a huge passion of mine.

I’ve found that public speaking is one of the most effective vehicles for exercising this gift, which I use to share ideas and elucidate concepts that enable others to be more effective in their work.

What is Quality Content and Why Does it Matter?

The No. 1 element of content quality is accuracy. If your content is not accurate, it cannot be deemed quality content, no matter how well-written, designed or promoted it might be. In that way, quality content is a lot like an atomic clock: known primarily, but not entirely, for its accuracy. There are certainly others…

Practical Tips for Improving Your Grammar and Becoming a Better Writer

Becoming a better writer is one of the best things you can do for yourself and your career, no matter your position, job title or the market you work in. Being able to effectively distill, convey and share your ideas in a succinct fashion and with clarity is the hallmark of top performers in any field….

Web Content Writing and Copywriting Opens Doors to Content Strategy

I’m a writer. Not a web content writer or web copywriter, but a writer, mind you. That sentence, however, tells an incomplete story. The work I do goes well beyond writing to include strategy (content and brand), business coaching, business advisor and speaker. So, you might be thinking, “Why do you call yourself a writer?”…

Customer Experience Is a Superpower For Your Brand’s Content Strategy

Customer experience is the lifeblood of any service- or product-related business. It accounts for the many and varied interactions a prospect or customer has with your brand, before, during and after they do business with you. If the experience is positive, you can earn a customer for life. If the reverse is true, you’ll not…

Subject Matter Experts Increase Your Blog’s Authority

If you’re trying to build a corporate blog, quit thinking (simply) about the content you create and share. Focus, too, on having subject matter experts help you create your content and you’ll be ahead of the competition and further ensure your web copy gets read. Instead of thinking anyone who can type and halfway distill…

A Tactical Guide to Effective Public Speaking for Marketing, Content and Tech Events

Effective public speaking skills help marketers and strategists enhance the profile and appeal of your brands, creates awareness for your products and services, generates traffic to your websites and fosters customer love for the entirety of your content. Developing the ability to get on stage and unfold an important idea is a skill that’s worth…