Ronell Smith — Content Strategist, Writer & Speaker

I help brands create content that earns trust, authority and loyalty.

Rand Fishkin

Rand Fishkin

Founder, Moz & SparkToro

“Ronell is one of the most tenacious and talented folks I’ve had the privilege to work with at Moz. He brings deep experience in web marketing combined with excellent judgment and a holistic view. Whether it’s reviewing tools and data, crafting content, setting strategy, or programming events, Ronell’s aptitude and attitude add immense value.”

How I can help

Whether you’re using content to grow your audience, increase brand visibility, or capture leads, the journey can be long, messy, and expensive. Let me help you create a content experience that delivers traffic to your website and sales at the till.

Services



Consulting

Tired of wasting money creating content that lacks engagement, has a poor ROI and doesn’t help you build an audience? I’ll help you define your unique point of difference and outline a solid content strategy that will increase your traffic and bring new customers.



Content Development

The web is crowded with thin, poorly written copy. I can help you stand out from the noise by delivering a best-in-class content experience, one that delights web visitors while boosting your brand’s authority and trust.



Speaking 

Whether you need a keynote speaker for a marketing event or someone to teach a workshop on content to your team, I’m your guy. I’ve spoken to groups as large as 1,500 or as small as a 25-person office. 

 
 

Testimonials

Ryan Hoodjer

Ryan Hoodjer

Senior E-commerce Manager, Johnson Health Tech

“Ronell’s vision and passion for the content marketing space helped us shape a clear plan that properly targeted our core customers and decreased overall wasted content expenses. One of the most dangerous parts of any content strategy is not properly identifying the customer and keeping the messages on point. Ronell helped guide us our strategy to make sure our content was something that delighted our future customers.”

Rob Garner

Rob Garner

Head of Content Services, iProspect North America

“Ronell was simply a pleasure to work with. He is trusted by clients, easy-going, smart, and fun to be around. On top of all this, he creates thorough digital and content strategies for clients based on market research, data, and his own keen insight. I highly recommend Ronell’s work, and also his overall attitude and approach to work.”

Latest blog posts
People on a clear-water beach during summer

Why Customer Experience is a Superpower for Small Business

Small business owners must make customer experience a mainstay of their brands to prevent the loss of sales to online retailers. By creating an excellent customer experience SMBs are making it tougher for the competition to follow their lead while building a more genuine relationship with their audience.
Use subject matter experts to increase blog's authority

Subject Matter Experts Increase Your Blog’s Authority

Involve subject matter experts early and often in the creation of your blog's content, if you hope for the latter to be read, shared and linked to by the audience. People more easily connect with people; when your blog includes bylines of recognized authors, you're boosting authority and increasing traffic potential.

A Tactical Guide to Effective Public Speaking for Marketing, Content and Tech Events

Effective public speaking skills help marketers and strategists enhance the profile and appeal of your companies, create awareness for your products and services, generate traffic to your websites and foster customer love for your brands.