Ronell Smith — Content Strategist and Digital Marketer

My superpower is helping small business and enterprise brands use content to grow audience and revenue.

Rand Fishkin

Rand Fishkin

Founder, Moz & SparkToro

“Ronell Smith is one of the most tenacious and talented folks I’ve had the privilege to work with at Moz. He brings deep experience in digital marketing and content strategy combined with excellent judgment and a holistic view. Whether it’s reviewing tools and data, crafting content, setting strategy, or programming events, Ronell’s aptitude and attitude add immense value.”

How I can help

Your brand needs a data-informed content strategy to compete effectively in the digital marketing space. It’s not enough to know your customers, their habits and what they desire from a product or service; you must reach them with a compelling message that rises above constant noise online. As a content strategist and digital marketer, I have vast experience helping small businesses and enterprise brands create a content experience that earns reach, audience, trust, revenue, and loyalty.

Services



Content Strategy

Tired of wasting money creating content that lacks engagement, has a poor ROI and doesn’t help you build an audience? I’ll help you define your unique point of difference and outline a solid content strategy that will increase your traffic and bring new customers.



Content Marketing

The web is crowded with thin, poorly written copy. I can help you stand out from the noise by delivering a best-in-class content experience, one that delights web visitors while boosting your brand’s authority and trust.



Speaker and Emcee

Whether you need a keynote speaker for a marketing event or someone to teach a workshop on content to your team, I’m your guy. I’ve spoken to groups as large as 1,500 or as small as a 25-person office. 

 
 

Testimonials

Ryan Hoodjer

Ryan Hoodjer

Senior E-commerce Manager, Johnson Health Tech

“Ronell’s vision and passion for the content marketing space helped us shape a clear plan that properly targeted our core customers and decreased overall wasted content expenses. One of the most dangerous parts of any content strategy is not properly identifying the customer and keeping the messages on point. Ronell Smith helped guide us our strategy to make sure our content was something that delighted our future customers.”

Rob Garner

Rob Garner

Head of Content Services, iProspect North America

“Ronell was simply a pleasure to work with. He is trusted by clients, easy-going, smart, and fun to be around. On top of all this, he creates thorough digital and content strategies for clients based on market research, data, and his own keen insight. I highly recommend Ronell’s work, and also his overall attitude and approach to work.”

Latest blog posts
Fillet Mignon Steak Grilled

What is quality content, and how can you create it for your small business?

Quality content is accurate, applicable, accessible, actionable and authoritative. Brands who nail those five elements can be successful content marketers. In that way, quality content is a lot like an atomic clock: known primarily, but not entirely, for its accuracy.
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The lack of scale advantage for small businesses

Your small business does not have to scale; in fact, the lack of scale can be a competitive advantage. If your core product or service doesn't scale well or easily, you can count on keeping much of the competition away.
Subaru car swept away down river in flood

Five tips for preventing costly email typos

Few things are more embarrassing than realizing after the fact that you've sent an email riddled with typos to your boss. Email typos make your brand look sloppy and unprofessional. Implement the five steps listed in this post to prevent email faux pas.
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