Ronell Smith — Content Strategist and Brand Strategist or Small Businesses

Create messaging that earns trust, authority and loyalty.

Rand Fishkin

Rand Fishkin

Founder, Moz & SparkToro

“Ronell is one of the most tenacious and talented folks I’ve had the privilege to work with at Moz. He brings deep experience in web marketing combined with excellent judgment and a holistic view. Whether it’s reviewing tools and data, crafting content, setting strategy, or programming events, Ronell’s aptitude and attitude add immense value.”

How I can help

Your brand needs a data-informed, customer-centric content strategy to compete effectively in the digital marketing world. It’s not enough to know your customers, their habits and what they desire from a product or service. You must be able to reach them with a compelling message that rises above the content marketing cacophony. I can help your brand communicate a message that helps accomplish your most important goals.



Tired of wasting money creating content that lacks engagement, has a poor ROI and doesn’t help you build an audience? I’ll help you define your unique point of difference and outline a solid content strategy that will increase your traffic and bring new customers.

Content Development

The web is crowded with thin, poorly written copy. I can help you stand out from the noise by delivering a best-in-class content experience, one that delights web visitors while boosting your brand’s authority and trust.


Whether you need a keynote speaker for a marketing event or someone to teach a workshop on content to your team, I’m your guy. I’ve spoken to groups as large as 1,500 or as small as a 25-person office. 



Ryan Hoodjer

Ryan Hoodjer

Senior E-commerce Manager, Johnson Health Tech

“Ronell’s vision and passion for the content marketing space helped us shape a clear plan that properly targeted our core customers and decreased overall wasted content expenses. One of the most dangerous parts of any content strategy is not properly identifying the customer and keeping the messages on point. Ronell helped guide us our strategy to make sure our content was something that delighted our future customers.”

Rob Garner

Rob Garner

Head of Content Services, iProspect North America

“Ronell was simply a pleasure to work with. He is trusted by clients, easy-going, smart, and fun to be around. On top of all this, he creates thorough digital and content strategies for clients based on market research, data, and his own keen insight. I highly recommend Ronell’s work, and also his overall attitude and approach to work.”

Latest blog posts
venn diagram of content marketing strategy and content strategy

The SEO’s Guide to Content Marketing for SEO Has Finally Arrived

It’s always great to see a huge project you’ve worked on come to fruition. Moz’s Beginner’s Guide to Content Marketing for SEO is one such effort. I partnered with a great team to put this guide together, and I’m happy with the final product.
closed due to covid-19 sign

The State’s Response to COVID-19 Has Already Claimed 15,000 Texas Restaurants

The state of Texas has lost more than 15% of its restaurants, and more are likely to be shuttered, having fallen victim to the lockdown that ensued as a result of the COVID-19 pandemic.
Subaru car swept away down river in flood

Five tips for preventing costly email typos

Few things are more embarrassing than realizing after the fact that you've sent an email riddled with typos to your boss.
Get the newsletter for in-depth content experience tips, tactics & strategies