Ronell Smith — Content Strategist, Writer & Speaker

Helping brands create a content experience that earns trust, authority and customer love.

Rand Fishkin

Rand Fishkin

Founder, Moz

“Ronell is one of the most tenacious and talented folks I’ve had the privilege to work with at Moz. He brings deep experience in web marketing combined with excellent judgment and a holistic view. Whether it’s reviewing tools and data, crafting content, setting strategy, or programming events, Ronell’s aptitude and attitude add immense value.”

How I can help

Whether you’re using content to grow your audience, increase brand visibility, or capture leads, the journey can be long, messy, and expensive. Let me help you create a content experience that delivers traffic to your website and sales at the till.



Tired of wasting money creating content that lacks engagement and ROI? I’ll help you define your unique point of difference and outline a solid content strategy that will increase your traffic and bring new customers.

Content Development

The web is crowded with thin, poorly written copy. I can help you stand out from the noise by delivering a best-in-class content experience, one that delights web visitors while boosting your brand’s authority and trust.


Whether you need a keynote speaker for a marketing event or someone to teach a workshop on content to your team, I’m your guy. I’ve spoken to groups as large as 1,500 or as small as a 25-person office. 



Ryan Hoodjer

Ryan Hoodjer

Senior E-commerce Manager, Johnson Health Tech

“Ronell’s vision and passion for the content marketing space helped us shape a clear plan that properly targeted our core customers and decreased overall wasted content expenses. One of the most dangerous parts of any content strategy is not properly identifying the customer and keeping the messages on point. Ronell helped guide us our strategy to make sure our content was something that delighted our future customers.”

Rob Garner

Rob Garner

Head of Content Services, iProspect North America

“Ronell was simply a pleasure to work with. He is trusted by clients, easy-going, smart, and fun to be around. On top of all this, he creates thorough digital and content strategies for clients based on market research, data, and his own keen insight. I highly recommend Ronell’s work, and also his overall attitude and approach to work.”

Latest blog posts
Why Reading Must Be Part of Your Personal Content Marketing Plan

Why Reading Must Be Part of Your Personal Content Marketing Plan

Readers make the best leaders. Readers also make the best, most-informed marketers, content experts and SEO professionals. If you are not reading widely to stay up on your space and the wider world around you, it's likely your brand is falling behind the competition Read a book; awaken your growth.
This is the No. 1 Reason You Experience Content Marketing Failure

This is the No. 1 Reason Your Content Marketing Fails

If your brand's content marketing is falling short of your goals, exit the rat race by executing a content strategy meant only for you. Otherwise, you'll experience content marketing failure as you
This is Why You Should Find Your Content Strategy Community Online

This is Why You Should Find Your Content Strategy Community Online

The importance of building and growing a network of supporters and sponsors cannot be overstated. My content strategy kindred spirits have been instrumental in helping me grow as a person and as a content strategist. You can find, nurture and grow your community, too, which begins with empathy and selflessness.