Ronell Smith

H​elping brands create a content experience that earns relevance, trust, authority and customer love

How I Help

Whether you’re using content to grow an audience, expand brand visibility, attract website traffic or capture leads, the journey can be long, messy, complicated…and expensive. Unless you’re willing to ignore the noise around you.
The brands enjoying the most success with content marketing are singularly focused on their customers.

  • Not competitors.
  • Not website traffic.
  • Not sales. 

Guess what? The better you know your customers, the easier it is to create content that attracts them to your brand and its products. If your brand is ready to create a content experience that keeps the competition at bay, delivers traffic to your website and helps you sell more products, we should probably talk.

Services

Consulting

As it regards assisting businesses, I have a singular goal: To help brands recognize and enjoy the surest course to success.

In large part that entails getting stakeholders to lose their obsession with the shiny elements of marketing and instead focus on those aspects that’ll move the needle for the brand.

Content Development

Any brand endeavoring to create valuable content for its audience would do well to steal an idea from Greek physician Hippocrates, who famously said, “First, do no harm.”

I work with brands of all sizes to help them recognize the value of worthwhile content, in addition to assisting them in the content creation process.

Speaking

Teaching is a huge passion of mine.

I’ve found that public speaking is one of the most effective vehicles for exercising this gift, which I use to share ideas and elucidate concepts that enable others to be more effective in their work.

Testimonials

Rand Fishkin, Founder, Moz

Rand Fishkin

Founder, Moz

"Ronell is one of the most tenacious and talented folks I've had the privilege to work with at Moz. He brings deep experience in web marketing combined with excellent judgement and a holistic view. Whether it's reviewing tools and data, crafting content, setting strategy, or programming events, Ronell's aptitude and attitude add immense value."  

Ryan Hoodjer

Ryan Hoodjer

Senior E-commerce Manager, Johnson Health Tech

"Ronell’s vision and passion for the content marketing space helped us shape a clear plan that properly targeted our core customers and decreased overall wasted content expenses. One of the most dangerous parts of any content strategy is not properly identifying the customer and keeping the messages on point. Ronell helped guide us our strategy to make sure our content was something that delighted our future customers.”

Rob Garner

Rob Garner

Head of Content Services, iProspect North America

"Ronell was simply a pleasure to work with. He is trusted by clients, easy-going, smart, and fun to be around. On top of all this, he creates thorough digital and content strategies for clients based on market research, data, and his own keen insight. I highly recommend Ronell's work, and also his overall attitude and approach to work."  

Distillations Blog

The Most Dangerous Lie In Content Marketing

February 13, 2015
In a recent Moz article, I attacked the logic of brands as publishers, making the...

Thank You, Content Strategists

January 23, 2015
At the beginning of 2014, I created a note to remind myself to thank Jonathon...

Strategy Isn’t All That Matters

December 25, 2014
(image source) Note: This post was anonymously written as part of Blog Secret Santa. Read...