While I’m hopeful content marketers are working to extinguish the “content is king” nonsense from the vernacular, content is, nevertheless, important. It’s beneficial on our websites, in our outreach, in our presentations and in conversations, both online and offline. But if content is so important,...
I’m a writer. Not a web content writer or web copywriter, but a writer, mind you. That sentence, however, tells an incomplete story. The work I do goes well beyond writing to include strategy (content and brand), business coaching, business advisor and speaker. So, you...
Content strategy is difficult stuff. I’m not talking about content marketing strategy, mind you. We’re talking about, as Kristina Halvorson has said and written numerous times, “planning for the creation, publication, and governance of useful, usable content.” Yeah … That. Doesn’t sound fun, does it?...