Posts tagged with: featured

I’m a writer. Not a web content writer or web copywriter, but a writer, mind you. That sentence, however, tells an incomplete story. The work I do goes well beyond writing to include strategy (content and brand), business coaching, business advisor and speaker. So, you...
  • career interruption leads to career disruption
I studied business disruption in college, but I never planned to become familiar with career disruption. Life had other plans, however. Shortly before Christmas of 2010, I was fired. Though the memories of that fateful day are in no way painful, they are vivid, illuminating...
While I’m hopeful content marketers are working to extinguish the “content is king” nonsense from the vernacular, content is, nevertheless, important. It’s beneficial on our websites, in our outreach, in our presentations and in conversations, both online and offline. But if content is so important,...
Content strategy is difficult stuff. I’m not talking about content marketing strategy, mind you. We’re talking about, as Kristina Halvorson has said and written numerous times, “planning for  the creation, publication, and governance of useful, usable content.” Yeah … That. Doesn’t sound fun, does it?...
The first time I heard Mackenzie Fogelson say “It starts with goals” at MozCon 2013, I wondered if all of the SEOs in the room were muttering “Ugh … Here we go with this feel-good stuff again,” collectively under their breath. After all, every content marketer knows...
Your content is coming together nicely. You’re happy with the foray into social media. The blogs are getting easier to write. Even better, the calls-to-action (CTA) are leading to conversions. Then it hits you: The one nut you’ve yet to crack is setting yourself apart...