Posts filed under: Content Strategy

Thank You, Content Strategists

At the beginning of 2014, I created a note to remind myself to thank Jonathon Colman and Sara Wachter-Boettcher for all of their help during the previous year. The goal was to write the (blog post) note in January 2014, after promising myself that ‘14...

How The Production Mindset Threatens To Ruin Content Marketing

(image source) Earlier this year, Rand Fishkin addressed what was referred to as the “The Greatest Lie Content Marketing Ever Told”: the belief, held by many who dive into content marketing, that publishing content will quickly result in traffic to their website and/or conversions for...

How We’re Missing The Mark In Trying To Define The ROI of Content

Last Friday night I was seated at a dinner table next to two C-Level executives of Fortune 500 companies. As we nibbled on rubbery chicken breasts and over-cooked vegetables, I asked the question that had been on my mind since the banquet was added to...

Content Strategy: A Challenge Your Business Must Face Head-On

Content strategy is difficult stuff. I’m not talking about content marketing strategy, mind you. We’re talking about, as Kristina Halvorson has said and written numerous times, “planning for  the creation, publication, and governance of useful, usable content.” Yeah … That. Doesn’t sound fun, does it?...

5 Simple Steps For Beginning The Content Strategy Journey

Content marketers—of which I am one—love to talk about the value of content. We can go on for hours highlighting the value of social media, keyword-rich blogs, properly optimized infographics, headlines and email subscriber lists. And, to be sure, these elements are important…but only if...

8 Content Nuggets Courtesy Of Kristina Halvorson

Earlier this week, content strategy extraordinaire Kristina Halvorson, CEO of Brain Traffic, took part in Inbound.org’s Ask Inbound, where she answered questions of the content strategy variety. I pulled out some of the nuggets that got my juices flowing and/or made me think. What? You’ve...