All posts by: Ronell

Updated: February 2023 Years ago, Rand Fishkin addressed what was referred to as the “The Greatest Lie Content Marketing Ever Told”: The belief, held by many who dive into content marketing, that publishing content will quickly result in traffic to their website and/or conversions for...

Content marketers have taken the storytelling bit too far. OK, your brand has a story. Now what? A good story is simply table stakes. The web is now littered with blog after blog highlighting instances of how storytelling is setting businesses of all types afire....

Quality content is accurate, applicable, accessible, actionable and authoritative. Brands who nail those five elements can be successful content marketers. In that way, quality content is a lot like an atomic clock: known primarily, but not entirely, for its accuracy....

Across the country, smart small business responses to COVID-19 are desperately needed. Small businesses are hurting. The COVID-19 pandemic has thrown healthcare and the economy into a tailspin that’ll take us years to recover from. But no group is being battered more right now than...

Your small business does not have to scale; in fact, there is a lack of scale advantage for small business. You read that correctly. If your core product or service doesn’t scale well or easily, you can count on keeping much of the competition—who are...

Email typos make your brand look sloppy and unprofessional. As an editor, strategist, and writer with more than 15 years of experience editing magazines, newspapers and news sites, blogs, emails, e-books, landing pages, white papers, case studies, video and podcast transcripts, emails, and email newsletters,...