All posts by: Ronell

There is no magical time of day for your brand to use Twitter for brand authority and reach, according to research by Stone Temple Consulting. The Boston company’s  Twitter study is tantamount to a myth-busting experiment that should make it easier for businesses and individuals...
If you desire the be the best web strategist or foremost content expert, reading must be part of your personal content marketing plan. Being an avid reader came naturally to me, for my parents insisted that we always have a book in our hands, whether...
Most brands’ content marketing fails because it lacks adherence to solutions ideally suited to your brand. That is, you’re trying to execute a strategy that’s not optimized for the content marketing success you hope to enjoy. Simply put, your strategy is likely not well defined...
I became a content strategist by accident; I was very deliberate in finding my content strategy community online.  It all began in 2010. One of my friends, an executive at a multi-billion-dollar outdoor brand, shared with me that online marketing was blistering hot. “If you’re...
Career disruptions have a way of making you see the world more clearly. That’s exactly what happened to me when ESPN sold off my division of the company and the new owners decided my part of the business was expendable. (This is the second and...
I’ve learned a lot in the last few years, much of it has helped me become a better content strategist, writer and speaker. Even the frustrating stuff has made me a better and a more qualified evaluator of the marketplace and the role I can successfully...