The Jobs-to-Be-Done framework has been a boon to my business and the businesses I work with daily. As a business strategist with nearly two decades of experience helping brands online and offline, one of the most disheartening occurrences I experience is telling business owners their...
In early June, a close friend and successful big-business consultant reached out for a mid-afternoon pep talk in advance of new product launch for his largest client. After nearly a year of work to get the product to the starting line, he sensed something was...
In the digital age, your personal brand is defined by your reputation (online and offline), your online profile and the content you share. By making it a habit to create and/or share best-in-class content and showing empathy by helping others do better at their jobs...
Since the summer of 2020, there has been renewed interest in helping Black-owned businesses. And while a lot of attention has been given to ensuring that they have access to the needed capital to start and grow businesses, my experience shows that just as much...
The key to a successful podcast is the host, not the guests. Amazing podcast hosts are facile interviewers able to pull the most pertinent information from subjects, even those who are interviewed frequently. If you want to become one of the best podcast hosts, focus...
Industry averages are important benchmarks used to help your small business make comparisons of key metrics to other businesses in your vertical. If you don’t understand industry averages for your business, it’s time to get educated on the numbers. An understanding of the topic can...