PR Archives - Ronell Smith

Revisiting the Ellen DeGeneres selfie nearly a decade later

September 9, 2023September 8, 2023 by Ronell

I wrote about the selfie heard around the world nearly a decade ago, when the actress nearly broke the Internet after posting it on Twitter. This is the first time I’ve shared it on my blog, in part because I still get clients who ask about creating viral content. Ellen DeGeneres’ viral selfie from the … Read more

3 keys for an effective new product launch strategy

February 25, 2023February 17, 2023 by Ronell

Confession: While most of my work is as a content and brand consultant, the funnest, most fulling work I do is helping startups and storied brands deliver a best-in-class new product launch strategy. In fact, most of the inquiries—by a long shot—I receive each month are for social media, public relations or new product launch … Read more