Why is becoming a better writer important? Because the ability to effectively distill, convey and share your ideas in a succinct fashion and with clarity is the hallmark of top communicators in any vertical. The best product doesn’t always win. The best message typically does. Becoming...
User manual for being sheltered in place with Ronell Smith from Ronell Smith I wrote this post three years ago, shortly after the COVID-19 shutdown began, when I learned that my family would be working, learning, and going to school from home. The user...
Looking for a marketing angle likely to yield high returns? The solution is right under your nose: pain point removal. Stop selling; start solving problems. Ever have one of those “attempting-to-drink-from-the-fire-hose” moments? Lately, I’ve had more than my fair share, including this one… “You know...
I’m a writer. Not a web content writer or web copywriter, but a writer, mind you. That sentence, however, tells an incomplete story. The work I do goes well beyond writing to include strategy (content and brand), business coaching, business advisor and speaker. So, you...
Customer experience is the lifeblood of any service- or product-related business. It accounts for the many and varied interactions a prospect or customer has with your brand, before, during and after they do business with you. If the experience is positive, you can earn a...
If you’re trying to build a corporate blog, don’t simply focus on the content you create and share. Focus, too, on having subject matter experts help you create accurate, high-quality content, and you’ll be ahead of the competition and further ensure your web copy gets...
Brands as publishers? Rubbish! Your brand doesn’t need to be a publisher to be successful at content marketing. In fact, publishing your own content could actually be a detriment to your business. I attacked the logic of brands as publishers before, making the point that...
How important is social media for small business owners? In a word, imperative. The platforms are too important for hearing from, learning about and getting to know your audience and would-be audience. What’s more, businesses not using social media are putting themselves at a distinct...
If you desire the be the best web strategist or foremost content expert, reading must be part of your personal content marketing plan. Being an avid reader came naturally to me, for my parents insisted that we always have a book in our hands, whether...
I became a content strategist by accident; I was very deliberate in finding my content strategy community online. It all began in 2010. One of my friends, an executive at a multi-billion-dollar outdoor brand, shared with me that online marketing was blistering hot. “If you’re...